NBC has gone ahead and ordered the back nine of its freshman drama/comedy which has been struggling as of late.
Citing the shows strong ratings among upscale households as one of the reasons, NBC hopes the vote of confidence in the expensive show will increase its viewership and justify its full season renewal.
“I am pleased to show our support for this outstanding and ambitious effort from executive producers Aaron Sorkin and Thomas Schlamme,” said Kevin Reilly, President NBC Entertainment. “From the start, they have delivered the superb show that we wanted. The critical support has been rock-solid and there is a passionate core audience. We can’t wait for what’s going to come in the remainder of the season.”
“Studio 60 on the Sunset Strip” is averaging a 4.0 rating, 9 share in adults 18-49 and 9.8 million viewers overall (through November 6) and has increased its rating week-to-week in 18-49 with each of its last two telecasts. “Studio 60″ has consistently delivered some of the highest audience concentrations among all primetime network series in such key upscale categories as adults 18-49 living in homes with $75,000-plus and $100,000-plus incomes and in homes where the head of household has four or more years of college.