jump to navigation

Broadcast TV Ratings for Monday, March 24, 2008 March 25, 2008 2:31 pm

Posted by Rosario T. Calabria in Broadcast TV Ratings, News, Nielsen TV Ratings, Television.
trackback

A two-hour edition of Dancing With the Stars kept ABC well in front on Monday night in terms of total viewership, well outpacing its nearest competitor CBS by nearly 4 million viewers (3.7M).  The 10:00 p.m. hour hurt ABC though, which fell to second place on the evening among adults 18-49, behind CBS.

CBS was paced by another strong showing from its comedy block from 8:00-10:00 (the Britney Spears guest-starring episode of How I Met Your Mother posted series highs) and the return of CSI Miami at 10:00, which improved upon its last newly aired episode (which aired in January) by 1.03 million or 7% among viewers and 12% among adults 18-49.

Elsewhere on the evening NBC and Fox battled for third place, with the two networks tying for third among adults 18-49 (Fox getting the better of NBC among total audience) and The CW sank to a barely visible last place on the evening with only 1.32M viewers tuning in to watch the network.

ABC finished in first place for the evening with a 10.5/16 household rating/share and 16.20 million viewers, but was second among adults 18-49 with a 4.2/11 rating/share.

  • Last Week:
    • 9.5/15 HH rating [#1]
    • 14.93M viewers [#1]
    • 4.4/12 A18-49 rating [#1]
  • 8:00 p.m.: Dancing With the Stars (13.0/20 HH rating/share, 20.30M viewers, 5.5/15 A18-49 rating/share).
    • Week-to-week numbers (sixth season premiere – 8:00-9:32):
      • Households – 13.3/21 to 13.0/20
      • Viewers – 21.15M to 20.30M
      • Adults 18-49 – 5.6/15 to 5.0/13
  • 10:00 (10:02) p.m.: The Bachelor (5.5/9 HH rating/share, 8.02M viewers, 2.7/7 A18-49 rating/share).
    • Last week’s numbers (12th season premiere – 9:32-11:00):
      • Households – 5.6/9 to 5.5/9
      • Viewers – 8.58M to 8.02M
      • Adults 18-49 – 3.2/8 to 2.7/7

CBS followed in second place for the evening with a 7.8/12 household rating/share and 12.50 million viewers, but managed a first place finish among adults 18-49 with a 4.4/11 rating/share.

  • Last Week:
    • 6.7/11 HH rating [#2]
    • 10.61M viewers [#2]
    • 3.9/10 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: The Big Bang Theory (5.3/9 HH rating/share, 8.63M viewers, 3.4/10 A18-49 rating/share) How I Met Your Mother (6.3/10 HH rating/share, 10.62M viewers, 4.5/12 A18-49 rating/share).
    • Week-to-week numbers (The Big Bang Theory):
      • Households – 5.4/9 to 5.3/9
      • Viewers – 8.93M to 8.63M
      • Adults 18-49 – 3.6/11 to 3.4/10
    • Week-to-week numbers (How I Met Your Mother):
      • Households – 5.8/9 to 6.3/10
      • Viewers – 9.61M to 10.62M
      • Adults 18-49 – 4.3/11 to 4.5/12
  • 9:00 & 9:30 p.m.: Two and a Half Men (8.7/13 HH rating/share, 14.25M viewers, 5.1/13 A18-49 rating/share) which was followed by a new episode of The New Adventures of Old Christine (6.3/9 HH rating/share, 9.87M viewers, 3.8/9 A18-49 rating/share).
    • Week-to-week numbers (Two and a Half Men):
      • Households – 8.5/13 to 8.7/13
      • Viewers – 14.06M to 14.25M
      • Adults 18-49 – 5.4/13 to 5.1/13
    • Week-to-week numbers (The New Adventures of Old Christine):
      • Households – 7.1/11 to 6.3/9
      • Viewers – 11.47M to 9.87M
      • Adults 18-49 – 4.3/11 to 3.8/9
  • 10:00 p.m.: Returning from its more than two month hiatus was CSI: Miami (10.2/16 HH rating/share, 15.83M viewers, 4.8/12 A18-49 rating/share) ended the evening for CBS.
    • Episode-to-episode numbers (January 14, 2008):
      • Households – 9.7/16 to 10.2/16
      • Viewers – 14.80M to 15.83M
      • Adults 18-49 – 4.3/11 to 4.8/12

NBC finished in third place for the evening with a 4.8/8 household rating/share and 7.69 million viewers, and was tied for third among adults 18-49 with a 2.4/6 rating/share.

  • Last Week:
    • 5.1/8 HH rating [#3]
    • 8.17M viewers [#3]
    • 2.5/7 A18-49 rating [#3]
  • 8:00 p.m.: My Dad is Better Than Your Dad (2.7/4 HH rating/share, 4.26M viewers, 1.2/3 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 2.8/5 to 2.7/4
      • Viewers – 4.40M to 4.26M
      • Adults 18-49 – 1.4/4 to 1.2/3
  • 9:00 p.m.: Deal or No Deal (6.1/10 HH rating/share, 9.99M viewers, 3.0/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.2/10 to 6.1/10
      • Viewers – 10.08M to 9.99M
      • Adults 18-49 – 2.9/7 to 3.0/8
  • 10:00 p.m.: Medium (5.7/9 HH rating/share, 8.82M viewers, 3.0/8 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 6.4/11 to 5.7/9
      • Viewers – 10.07M to 8.82M
      • Adults 18-49 – 3.3/9 to 3.0/8

FOX followed in fourth place for the evening with a 4.4/7 household rating/share and 6.95 million viewers, but managed a tie for third place among adults 18-49 with a 2.4/6 rating/share.

  • Last Week:
    • 4.1/7 HH rating [#4]
    • 6.34M viewers [#4]
    • 2.0/5 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of House (4.8/8 HH rating/share, 7.61M viewers, 2.7/8 A18-49 rating/share) filled in for Canterbury’s Law, which has already been pulled and has been re-located to Friday nights
    • Last week’s numbers (Canterbury’s Law):
      • Households – 3.6/6
      • Viewers – 5.71M
      • Adults 18-49 – 1.7/5
  • 9:00 p.m.: New Amsterdam (3.9/6 HH rating/share, 6.29M viewers, 2.0/5 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 4.5/7 to 3.9/6
      • Viewers – 7.27M to 6.29M
      • Adults 18-49 – 2.3/6 to 2.0/5

The CW was left in fifth place with a 0.9/1 household rating/share, 1.32 million viewers and a 0.6/2 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.68M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Gossip Girl (0.8/1 HH rating/share, 1.09M viewers, 0.5/1 A18-49 rating/share).
  • 9:00 p.m.: Pussycat Dolls Present: Girlicious (1.0/2 HH rating/share, 1.56M viewers, 0.8/2 A18-49 rating/share).
    • Week-to-week numbers:
      • Households – 1.1/2 to 1.0/2
      • Viewers – 1.64M to 1.56M
      • Adults 18-49 – 0.7/2 to 0.8/2

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dancing With the Stars” will be reported in next weeks report for Monday, March 31, 2008.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

Comments»

No comments yet — be the first.

Leave a comment

Design a site like this with WordPress.com
Get started