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Broadcast TV Ratings for Thursday, February 15, 2007

CBS and ABC split another Thursday, with CBS taking the win among households and viewers and ABC winning among the key A18-49 demographic. Grey’s Anatomy hits a season-high, and is the nights highest rated and most watched program.

CBS was first for the evening with an 11.1/17 household rating, 17.97 million total viewers, but was second second among adults 18-49 with a 5.7/14 rating.

  • Last Week:
    • 11.0/17 HH rating [#1]
    • 17.84M viewers [#1]
    • 5.6/14 A18-49 rating [#2]
  • 8:00 p.m.: Survivor: Fiji (9.7/15 HH rating, 16.35M viewers, 5.6/15 A18-49 rating) proved strong enough to move past Ugly Betty for first place on the hour, as it remained very steady from the week prior.
    • Week-to-week numbers:
      • Households – 9.9/15 to 9.7/15
      • Viewers – 16.68M to 16.35M
      • Adults 18-49 – 5.8/15 to 5.6/15
  • 9:00 p.m.: CSI: Crime Scene Investigation (13.7/20 HH rating, 22.47M viewers, 7.2/17 A18-49 rating) went up just slightly, improving most significantly among the key A18-49 crowd (+6%), but still well behind Grey’s Anatomy.
    • Week-to-week numbers:
      • Households – 13.7/20 to 13.7/20
      • Viewers – 22.28M to 22.47M
      • Adults 18-49 – 6.8/16 to 7.2/17
  • 10:00 p.m.: Shark (9.8/16 HH rating, 15.10M viewers, 4.3/12 A18-49 rating) posted some of its best numbers, giving CBS a win for the hour among households and total viewers (it was second among adults 18-49).
    • Week-to-week numbers:
      • Households – 9.4/16 to 9.8/16
      • Viewers – 14.56M to 15.10M
      • Adults 18-49 – 4.1/11 to 4.3/12

ABC was second for the evening with a 10.9/17 household rating, 16.81 million total viewers and a 6.4/16 rating among adults 18-49.

  • Last Week:
    • 10.5/16 HH rating [#2]
    • 16.72M viewers [#2]
    • 6.5/16 A18-49 rating [#1]
  • 8:00 p.m.: Ugly Betty (9.1/14 HH rating, 13.63M viewers, 4.5/12 A18-49 rating) took a small dip among viewers and adults 18-49, keeping it in second place for the hour.
    • Week-to-week numbers:
      • Households – 9.1/14 to 9.1/14
      • Viewers – 14.30M to 13.63M
      • Adults 18-49 – 4.7/12 to 4.5/12
  • 9:00 p.m.:The second episode of a three-part event for Grey’s Anatomy (16.0/23 HH rating, 25.59M viewers, 10.7/25 A18-49 rating) grew by more than 1/2M viewers (640,000) and 5% among households to make the show the nights highest rated and most watched program. This also marks a new milestone for the show among households and viewers (not accounting the Super Bowl episode).
    • Week-to-week numbers:
      • Households – 15.2/22 to 16.0/23
      • Viewers – 24.95M to 25.59M
      • Adults 18-49 – 10.7/25 to 10.7/25
  • 10:00 p.m.: Men In Trees (7.6/12 HH rating, 11.21M viewers, 4.1/11 A18-49 rating) benefited some from its increased lead-in to post some of its highest numbers to date, but retention is still very weak at less than 50%.
    • Week-to-week numbers:
      • Households – 7.1/12 to 7.6/12
      • Viewers – 10.90M to 11.21M
      • Adults 18-49 – 4.1/11 to 4.1/11

NBC finished in third place for the evening with a 5.6/9 household rating, 8.70 million total viewers and a 3.9/10 rating among adults 18-49.

  • Last Week:
    • 5.8/9 HH rating [#3]
    • 9.47M viewers [#3]
    • 4.0/10 A18-49 rating [#3]
  • 8:00 p.m. and 8:30 p.m.: My Name Is Earl (5.8/9 HH rating, 9.10M viewers, 3.9/11 A18-49 rating) and The Office (5.3/8 HH rating, 8.83M viewers, 4.4/11 A18-49 rating), kept with what appears to be a trend in the 8:00 p.m. hour, both comedies were down from last week, though The Office was only barely down. Improvement of 12% in the demo over its lead-in is very noteworthy.
    • Week-to-week numbers (My Name Is Earl)
      • Households – 6.1/9 to 5.8/9
      • Viewers – 9.56M to 9.10M
      • Adults 18-49 – 4.2/11 to 3.9/11
    • Week-to-week numbers (The Office)
      • Households – 5.6/8 to 5.3/8
      • Viewers – 8.85M to 8.83M
      • Adults 18-49 – 4.4/11 to 4.4/11
  • 9:00 p.m. and 9:30 p.m.: Scrubs (3.9/6 HH rating, 6.26M viewers, 3.0/7 A18-49 rating) and 30 Rock (3.3/5 HH rating, 4.96M viewers, 2.4/6 A18-49 rating), were flat and down from the week prior, with 30 Rock dipping below the 5M point.
    • Week-to-week numbers (Scrubs):
      • Households – 4.2/6 to 3.9/6
      • Viewers – 6.22M to 6.26M
      • Adults 18-49 – 3.1/7 to 3.0/7
    • Week-to-week numbers (30 Rock):
      • Households – 3.5/5 to 3.3/5
      • Viewers – 5.09M to 4.96M
      • Adults 18-49 – 2.5/6 to 2.4/6
  • 10:00 p.m.: E.R. (7.7/13 HH rating, 11.52M viewers, 4.8/13 A18-49 rating) stayed as flat (pun not intended) as can be, taking a first place finish for the hour among adults 18-49, and having amazing growth from its lead-in of more than 100% across the board.
    • Week-to-week numbers:
      • Households – 7.7/13 to 7.7/13
      • Viewers – 11.50M to 11.52M
      • Adults 18-49 – 4.8/13 to 4.8/13

Fox followed in fouth place for the evening with a 2.9/4 household rating, 4.36 million total viewers and tied for fourth among adults 18-49 with a 1.9/5 rating.

  • Last Week:
    • 2.8/4 HH rating [#4]
    • 4.14M viewers [#4]
    • 1.8/4 A18-49 rating [#t4]
  • 8:00 p.m. and 8:30 p.m.: ‘Til Death (3.4/5 HH rating, 5.25M viewers, 2.3/6 A18-49 rating) was followed by War at Home (3.1/5 HH rating, 4.91M viewers, 2.3/6 A18-49 rating). Both comedies incresed slightly from the week before, with growth among adults 18-49 most significant (15% for ‘Til Death and 21% for War at Home), these are still low ratings, and the hour block was nearly defeated by the CW’s Smallville.
    • Week-to-week numbers (‘Til Death)
      • Households – 3.3/5 to 3.4/5
      • Viewers – 5.02M to 5.25M
      • Adults 18-49 – 2.0/5 to 2.3/6
    • Week-to-week numbers (War at Home):
      • Households – 2.9/4 to 3.1/5
      • Viewers – 4.41M to 4.91M
      • Adults 18-49 – 1.9/5 to 2.3/6
  • 9:00 p.m.: The penultimate episode of The O.C. (2.5/4 HH rating, 3.63M viewers, 1.6/4 A18-49 rating) didn’t show much improvement, pretty much staying even from the week prior.
    • Week-to-week numbers:
      • Households – 2.4/4 to 2.5/4
      • Viewers – 3.57M to 3.63M
      • Adults 18-49 – 1.6/4 to 1.6/4

The CW was left then in fifth place with a 2.5/4 household rating, 4.13 million total viewers and tied for fourth among adults 18-49 with a 1.7/4 rating.

  • Last Week:
    • 2.3/3 HH rating [#5]
    • 3.75M viewers [#5]
    • 1.5/4 A18-49 rating [#t4]
  • 8:00 p.m.: Smallville (3.1/5 HH rating, 5.07M viewers, 2.0/5 A18-49 rating) sparked upwards 200,000 viewers, 11% among households and 20% among adults 18-49 to almost take fourth place for the hour ahead of Fox.
    • Week-to-week numbers:
      • Households – 2.8/4 to 3.1/5
      • Viewers – 4.67M to 5.07M
      • Adults 18-49 – 1.8/5 to 2.0/5
  • 9:00 p.m.: Supernatural (2.0/3 HH rating, 3.19M viewers, 1.4/3 A18-49 rating), perhaps benefiting from its increased lead-in, rebounded some from its low of last week (though its still off from two weeks past), posting gains of 360,000 viewers and 17% more adults 18-49.
    • Week-to-week numbers:
      • Households – 1.9/3 to 2.0/3
      • Viewers – 2.83M to 3.19M
      • Adults 18-49 – 1.2/3 to 1.4/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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