February 2007
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Broadcast TV Ratings for Thursday, February 1, 2007

In the first night of February sweeps, ABC comes out on top. Grey’s Anatomy was the nights top rated and most watched program.

CBS was first for the evening with a 10.2/16 household rating, 15.84 million total viewers, but was second second among adults 18-49 with a 4.7/12 rating.

  • Last Week:
    • 10.2/16 HH rating [#1]
    • 15.81M viewers [#1]
    • 4.6/12 A18-49 rating [#2]
  • 8:00 p.m.: A repeat of CSI: Crime Scene Investigation (8.0/13 HH rating, 12.16M viewers, 3.4/9 A18-49 rating) is proving a strong replacement for this timeslot, while CBS figures out what to put in this missing time-period.
    • Week-to-week numbers (CSI: Miami):
      • Households – 8.0/13 to 8.0/13
      • Viewers – 12.43M to 12.16M
      • A18-49 – 3.3/9 to 3.4/9
  • 9:00 p.m.: CSI: Crime Scene Investigation (13.4/19 HH rating, 21.29M viewers, 6.8/16 A18-49 rating) grew a tad bit from the week prior, but was still unable to match the performance of ‘Grey’s especially among adults 18-49.
    • Week-to-week numbers:
      • Households – 13.1/19 to 13.4/19
      • Viewers – 20.94M to 21.29
      • A18-49 – 6.6/16 to 6.8/16
  • 10:00 p.m.: Ending the evening for the Eye was a new Shark (9.3/15 HH rating, 14.08M viewers, 3.9/10 A18-49 rating) and I have to tell you, I really have no idea what to think of this show. These are no doubt strong numbers, but it was slighly down from its last newly aired episode two week ago, and pretty much flat from a repeat last week (9.3/15, 14.04M, 3.8/10). I guess it’s good that repeats perform so strongly, but I would think CBS would like to see a bit more out of a new episode of this series. Regardless, it was number one for the hour among households and viewers, and second among adults 18-49.
    • Episode-to-episode numbers (1/18/2007):
      • Households – 9.8/16 to 9.3/15
      • Viewers – 15.09M to 14.08M
      • A18-49 – 4.4/12 to 3.9/10

ABC was second for the evening with a 10.2/16 household rating, 16.18 million total viewers and a 6.3/16 rating among adults 18-49.

  • Last Week:
    • 9.5/15 HH rating [#2]
    • 14.07/M viewers [#2]
    • 5.3/14 A18-49 rating [#1]
  • 8:00 p.m.: Ugly Betty (9.3/14 HH rating, 13.98M viewers, 4.7/12 A18-49 rating) was pretty much even from the week prior, though it was able to increase slighly among adults 18-49. It was the hours highest rated and most watched show, and was tied for first among adults 18-49 with an hour of My Name Is Earl and The Office.
    • Episode-to-episode numbers (1/18/2007):
      • Households – 9.5/15 to 9.3/14
      • Viewers – 14.10M to 13.98M
      • A18-49 – 4.5/11 to 4.7/12
  • 9:00 p.m.: That led into another dominant hour of Grey’s Anatomy (14.9/22 HH rating, 23.92M viewers, 10.2/23 A18-49 rating). The series was up 2.52M viewers, 6% among households and an impressive 16% among adults 18-49.
    • Week-to-week numbers:
      • Households – 14.0/21 to 14.9/22
      • Viewers – 21.40M to 23.92M
      • A18-49 – 8.8/21 to 10.2/23
  • 10:00 p.m.: Men In Trees (7.3/12 HH rating, 10.64M viewers, 3.9/10 A18-49 rating) was solid, not dipping much from the week prior, but the show should have benefited from the increased performance of its lead-in. It’s very hard to be positive about retention of 49% among households, 44% among total viewers and only 38% among adults 18-49, especially when it was slowly building over the past few weeks. But, it was still a strong enough performance for a first place tie on the hour among adults 18-49.
    • Week-to-week numbers:
      • Households -7.7/13 to 7.3/12
      • Viewers – 10.98M to 10.64M
      • A18-49 – 3.9/11 to 3.9/10

NBC finished in third place for the evening with a 5.9/9 household rating, 9.47 million total viewers and a 4.3/11 rating among adults 18-49.

  • Last Week:
    • 3.6/6 HH rating [#3]
    • 5.64M viewers [#3]
    • 2.7/7 A18-49 rating [#3]
  • 8:00 p.m. and 8:30 p.m.: My Name Is Earl (6.3/10 HH rating, 10.66M viewers, 4.5/12 A18-49 rating) and The Office (5.8/9 HH rating, 10.10M viewers, 5.0/12 A18-49 rating) continue to be great performers for NBC, especially among the coveted A18-49 audience, where the hour tied for first with ABC’s Ugly Betty. Both shows also benefited from strong returns after a week off last week, getting back over the 10M mark.
    • Episode-to-episode numbers (My Name Is Earl — 1/18/2007)
      • Households – 5.9/9 to 6.3/10
      • Viewers – 9.77M to 10.66M
      • A18-49 – 4.2/11 to 4.5/12
    • Episode-to-episode numbers (The Office — 1/18/2007)
      • Households – 5.5/8 to 5.8/9
      • Viewers – 9.32M to 10.10M
      • A18-49 – 4.6/11 to 5.0/12
  • 9:00 p.m. and 9:30 p.m.: Scrubs (4.1/6 HH rating, 6.88M viewers, 3.4/8 A18-49 rating) and 30 Rock (3.6/5 HH rating, 5.66M viewers, 2.9/7 A18-49 rating) were also both up from their last newly aired episodes two weeks ago, but their performance was not nearly as good as the previous hour.
    • Episode-to-episode numbers (Scrubs — 1/18/2007):
      • Households – 4.0/6 to 4.1/6
      • Viewers – 6.48M to 6.88M
      • A18-49 – 2.9/7 to 3.4/8
    • Episode-to-episode numbers (30 Rock — 1/18/2007):
      • Households – 3.3/5 to 3.6/5
      • Viewers – 5.04M to 5.66M
      • A18-49 – 2.4/6 to 2.9/7
  • 10:00 p.m.: E.R. (7.8/13 HH rating, 11.77M viewers, 5.1/13 A18-49 rating) grew impressively out of its comedy lead-in by 6.11M viewers, 54% among households and 76% among adults 18-49 en route to be the peacock’s highest rated and most watched show for the evening.
    • Episode-to-episode numbers (1/11/2007):
      • Households – 8.1/13 to 7.8/13
      • Viewers – 12.18M to 11.77M
      • A18-49 – 5.1/13 to 5.1/13

Fox followed in fouth place for the evening with a 2.8/4 household rating, 4.38 million total viewers and tied for fourth among adults 18-49 with a 1.8/4 rating.

  • Last Week:
    • 2.9/4 HH rating [#4]
    • 4.34M viewers [#4]
    • 1.7/4 A18-49 rating [#4]
  • 8:00 p.m. and 8:30 p.m.: ‘Til Death (3.4/5 HH rating, 5.42M viewers, 2.3/6 A18-49 rating) was followed by War at Home (2.9/4 HH rating, 4.47M viewers, 1.8/5 A18-49 rating) were able to hold off The CW for fourth place, but that’s not saying much. ‘Til Death does seem to have stabilized and is looking in decent shape ahead of its trial run out of American IdolWar at Home is most likely close to cancellation, or at the very least will not be renewed for another season.
    • Episode-to-episode numbers (‘Til Death — 1/18/2007)
      • Households – 3.4/5 to 3.4/5
      • Viewers – 5.10M to 5.42M
      • A18-49 – 2.1/5 to 2.3/6
    • Week-to-week numbers (War at Home):
      • Households – 3.2/5 to 2.9/4
      • Viewers – 4.70M to 4.47M
      • A18-49 – 1.8/5 to 1.8/5
  • 9:00 p.m.: The O.C. (2.5/4 HH rating, 3.82M viewers, 1.6/4 A18-49 rating) had a slight, slight uptick from the week prior.  These are still horrible ratings for this once important Fox series.
    • Week-to-week numbers:
      • Households – 2.5/4 to 2.5/4
      • Viewers – 3.65M to 3.82M
      • A18-49 – 1.5/4 to 1.6/4

The CW was left then in fifth place with a 2.5/4 household rating, 4.14 million total viewers and tied for fourth among adults 18-49 with a 1.7/4 rating.

  • Last Week:
    • 2.5/4 HH rating [#5]
    • 4.16M viewers [#5]
    • 1.7/5 A18-49 rating [#5]
  • 8:00 p.m.: Smallville (3.0/4 HH rating, 4.94M viewers, 2.0/5 A18-49 rating) was steady for The CW, down just a smidgen among viewers and adults 18-49, and up barely among households from the week prior when comparing fast nationals (last week’s episode actually cracked 5M viewers at 5.004M when the finals were released).
    • Week-to-week numbers:
      • Households – 2.9/4 to 3.0/4
      • Viewers – 4.98M to 4.94M
      • A18-49 – 2.1/6 to 2.0/5
  • 9:00 p.m.: Supernatural (2.1/3 HH rating, 3.35M viewers, 1.4/3 A18-49 rating) was solid as well, actually virtually unchanged from the week prior.  This is good news, since it went up against a stronger than average Grey’s Anatomy and a still potent ‘CSI’
    • Week-to-week numbers:
      • Households – 2.1/3 to 2.1/3
      • Viewers – 3.35M to 3.34M
      • A18-49 – 1.4/3 to 1.4/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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