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Broadcast TV Ratings for Thursday, January 11, 2007

The return of Grey’s Anatomy (the nights highest rated and most watched program) propelled ABC to an easy Thursday night win. NBC comedies My Name Is Earl and The Office perform very strongly among adults 18-49.

ABC finished in first place for the evening with a 10.2/16 household rating, 15.54 million total viewers, and a 5.7/15 rating among adults 18-49.

  • Last Week:
    • 7.1/11 HH rating [#2]
    • 10.54/M viewers [#2]
    • 3.8/10 A18-49 rating [#3]
  • 8:00 PM: ABC was back with an all new lineup, starting off with Ugly Betty (9.0/12 HH rating, 13.42M viewers, 4.4/12 A18-49 rating), which was back up to its more normal season levels. Gaining 1.41M viewers, 15% among households and 19% among adults 18-49 from last week’s numbers and higher than where it left off more than a month ago before going on hiatus. It was the hours highest rated program among households and viewers, but had to settle for second place among adults 18-49.
    • Week-to-week numbers:
      • Households – 7.8/12 to 9.0/12
      • Viewers – 11.61M to 13.42
      • A18-49 – 3.7/10 to 4.4/12
  • 9:00 PM: That led into the dominant Grey’s Anatomy (14.7/22 HH rating, 22.94M viewers, 9.3/22 A18-49 rating). Easily the nights highest rated program. The show was, however, down very slightly across the board (in the single digits). Check out the numbers below, and continue reading for an analysis of the returns of both ‘CSI’ and Grey’s Anatomy.
    • Episode-to-episode numbers (11/30/2006):
      • Households – 15.2/23 to 14.7/22
      • Viewers – 24.01M to 22.94M
      • A18-49 – 9.5/23 to 9.3/22
    • Note: The following numbers are fast nationals, I’ll include CSI’s final numbers below as well.
    • The return of CSI (1/4/2007) vs. the return of Grey’s Anatomy (1/11/2007)
      • Households – ‘CSI’ by .07 rating points — 15.8-14.7
      • Viewers – ‘CSI’ by 2.97M viewers — 25.91M-22.94M
      • A18-49 – Grey’s by 1.0 rating points — 9.3-8.3
      • Finals – ‘CSI’ – 15.8/24 HH, 26.12M, 8.4/20 A18-49
  • 10:00 PM: Men In Trees (6.9/11 HH rating, 10.26M viewers, 3.6/9 A18-49 rating) lost a considerable amount of Grey’s Anatomy’s audience. More importantly, I’d note is the apparent incompatibility between the two shows. Sure, it’s attracting a larger overall audience compared to its reach on Fridays, but if you compare last weeks repeat numbers: 6.6/11 HH rating, 9.77M viewers, 4.0/10 A18-49 rating, to this weeks, the change is almost non-existant. The repeat actually outperformed an original episode among adults 18-49. Last week looked promising for the show because retention out of a repeat of Grey’s Anatomy was strong (81% among households, 78% among viewers and 67% among adults 18-49) but after seeing this week’s retention rates (45% among viewers, 47% among households and 39% among adults 18-49) it’s very discouraging. But on the plus side, the show was up a decently from where it left off four weeks ago (numbers below). I just don’t think losing 50%+ of your lead-in is good news.
    • Episode-to-episode numbers (12/7/2006):
      • Households -5.9/10 to 6.9/11
      • Viewers – 8.28M to 10.26M
      • A18-49 – 2.7/7 to 3.6/9

CBS followed in second place for the evening with an 6.5/10 household rating and 9.97 million total viewers. Among adults 18-49, the Eye earned a third place 3.0/8 rating.

  • Last Week:
    • 11.2/17 HH rating [#1]
    • 17.91M viewers [#1]
    • 5.2/13 A18-49 rating [#1]
  • 8:00 PM: CBS opened the evening with a second episode of Armed & Famous (5.0/8 HH rating, 7.81M viewers, 2.7/7 A18-49 rating). The show was flat from last nights premiere and significantly down from normal time-period numbers for the network (Survivor and Crime Repeats).
    • Week-to-week timeslot numbers (CSI R):
      • Households – 8.6/13 to 5.0/8
      • Viewers – 13.31M to 7.81M
      • A18-49 – 3.5/9 to 2.7/7
    • Episode-to-episode numbers (1/10/2007):
      • Households -5.3/8 to 5.0/8
      • Viewers – 8.22M to 7.81M
      • A18-49 – 2.9/8 to 2.7/7
  • 9:00 PM: That led into a repeat of CSI: Crime Scene Investigation (7.9/12 HH rating, 11.87M viewers, 3.4/8 A18-49 rating), which returns next week with Liev Schreiber, who will be subbing four weeks for William Peterson.
  • 10:00 PM: Ending the evening for the Eye was a repeat of Shark (6.8/11 HH rating, 10.21M viewers, 2.8/8 A18-49 rating), a solid performance for a repeat, slightly losing out to two original episodes on competiting NBC and ABC.

NBC finished in third place for the evening with a 6.1/10 household rating and 9.85 million total viewers. But among adults 18-49, the Peacock earned a stronger second place 4.4/11 rating.

  • Last Week:
    • 5.8/9 HH rating [#3]
    • 8.96M viewers [#3]
    • 4.1/10 A18-49 rating [#2]
  • 8:00 PM and 8:30 PM: Beginning the evening for the peacock were new episodes of My Name Is Earl (6.5/10 HH rating, 10.90M viewers, 4.7/13 A18-49 rating) and The Office (5.8/9 HH rating, 10.18M viewers, 5.0/13 A18-49 rating) which jumped up very impressively from the week prior, with especially significant gains for The Office, which though losing some of the audience of its lead-in, managed to actually increase key demo viewers by 6% to a 5.0. The hour gave NBC a #1 placement among those key adult 18-49 viewers.
    • Week-to-week numbers (My Name Is Earl):
      • Households – 6.3/10 to 6.5/10
      • Viewers – 10.05M to 10.90M
      • A18-49 – 4.3/12 to 4.7/13
    • Week-to-week numbers (The Office):
      • Households – 5.4/8 to 5.8/9
      • Viewers – 8.79M to 10.18M
      • A18-49 – 4.3/11 to 5.0/13
  • 9:00 PM and 9:30 PM: Episodes of Scrubs (4.7/7 HH rating, 7.33M viewers, 3.6/9 A18-49 rating) and 30 Rock (3.9/6 HH rating, 5.82M viewers, 3.0/7 A18-49 rating) could not match the impressive results of the preceding hour, with 30 Rock once again being the weak link.
    • Week-to-week numbers (Scrubs):
      • Households – 4.7/7 to 4.6/7
      • Viewers – 7.33M to 7.82M
      • A18-49 – 3.6/9 to 4.0/10
    • Week-to-week numbers (30 Rock):
      • Households – 3.9/6 to 3.8/6
      • Viewers – 5.82M to 6.06M
      • A18-49 – 3.0/7 to 2.9/7
  • 10:00 PM: A new E.R. (8.0/13 HH rating, 10.88M viewers, 4.6/12 A18-49 rating) was up vs. a season low last week across the board. Though it continues to perform under where it was when the season began and it led out of Deal or No Deal.
    • Week-to-week numbers:
      • Households – 7.4/12 to 8.0/13
      • Viewers – 10.88M to 12.06M
      • A18-49 – 4.6/12 to 5.0/13

Fox followed in fouth place for the evening with a 2.7/4 household rating, 4.15 million total viewers and a 1.8/5 rating among adults 18-49.

  • Last Week:
    • 2.9/4 HH rating [#4]
    • 4.40M viewers [#4]
    • 1.9/5 A18-49 rating [#4]
  • 8:00 PM and 8:30 PM: New episodes of ‘Til Death (3.1/5 HH rating, 4.68M viewers, 1.8/5 A18-49 rating) and War at Home (2.9/4 HH rating, 4.32M viewers, 1.9/5 A18-49 rating) were down from last week.
    • Week-to-week numbers (‘Til Death):
      • Households – 3.4/5 to 3.1/5
      • Viewers – 5.15M to 4.68M
      • A18-49 – 2.0/5 to 1.8/5
    • Week-to-week numbers (The War at Home):
      • Households – 3.0/5 to 2.9/4
      • Viewers – 4.59M to 4.32M
      • A18-49 – 2.0/5 to 1.9/5
  • 9:00 PM: The O.C. (2.5/4 HH rating, 3.80M viewers, 1.7/4 A18-49 rating) continued its downward slide as it marches towards a series finale.
    • Week-to-week numbers:
      • Households – 2.5/4 to 2.5/4
      • Viewers – 3.94M to 3.80M
      • A18-49 – 1.7/4 to 1.7/4

The CW was left then in fifth place with a 2.4/4 household rating, 3.92 million total viewers and a 1.7/4 rating among adults 18-49.

  • Last Week:
    • 1.7/3 HH rating [#5]
    • 2.58M viewers [#5]
    • 1.1/3 A18-49 rating [#5]
  • 8:00 PM: Smallville (2.8/4 HH rating, 4.62M viewers, 2.0/5 A18-49 rating) returned to strong numbers after a four week hiatus, increasing its ratings across the board.
    • Episode-to-episode numbers (12/7/2006):
      • Households – 2.6/4 to 2.8/4
      • Viewers – 4.31M to 4.62M
      • A18-49 – 1.7/4 to 2.0/5
  • 9:00 PM: Supernatural (2.0/3 HH rating, 3.21M viewers, 1.4/3 A18-49 rating) returned to decent numbers, mostly flat with the exception of adults 18-49, where it was up 17%.
    • Episode-to-episode numbers:
      • Households – 1.9/3 to 2.0/3
      • Viewers – 3.12M to 3.21M
      • A18-49 – 1.2/3 to 1.4/3

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart1-11-07.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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