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The 2012 Daytona 500 is most-watched in Fox history; Averages 13.7M total viewes

A total audience of over 36.5 million Americans watched last night’s race, according to fast national ratings issued today by Nielsen Media Research, making 2012 Daytona 500 the most-watched in FOX history. The 36.5 million total viewers, a measure of the audience that saw at least a portion of the race, is +22% higher than last year’s total audience of 30 million and +22% better than 2010’s 29.8 million. Yesterday’s total audience is the second best ever for a Daytona 500 on any network behind 37.0 million viewers in 2006 on NBC.

The 2012 Great American Race, which included a fiery crash caused when Juan Pablo Montoya hit a safety truck/track-drying engine and red flagged the race for over two hours, earned an 8.0/14 rating/share and averaged 13.7 million viewers. While down slightly from last year’s Sunday afternoon race that occurred without any significant delays, (-8%, 2011 Daytona 500 – 8.7/20), Monday night’s race was up +4% when compared to the 2010 event (7.7/16), which saw lengthy delays for pothole repairs to the track.

The complete press release is included after the jump.

Continue reading The 2012 Daytona 500 is most-watched in Fox history; Averages 13.7M total viewes