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Record 10.4M Hispanic viewership for Super Bowl XLVI

Super Bowl XLVI set a record for Hispanic viewership with an average of 10.4 million Hispanic fans tuning in, according to data from The Nielsen Company.

The complete press release is included after the jump.

Continue reading Record 10.4M Hispanic viewership for Super Bowl XLVI

Super Bowl XLVI reached 166.8M viewers in the U.S.

The 2011 NFL season concluded with another television milestone as Super Bowl XLVI on NBC reached a total audience of 166.8 million viewers, making it the most-watched show in U.S. television history according to The Nielsen Company.

The Giants-Patriots championship game topped the previous record of 162.9 million total viewers set last year (Packers-Steelers in Super Bowl XLV) and marks the fifth consecutive record-setting total audience for the Super Bowl. Super Bowls account for the 21 most-watched programs in history in terms of total audience.

The complete press release is included after the jump.

Continue reading Super Bowl XLVI reached 166.8M viewers in the U.S.

Super Bowl XLVI is most-watched television show in U.S. history with 111.3M total viewers + The Voice draws 37.6M total viewers

Super Bowl XLVI is the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data released today by The Nielsen Company.

The game, in which the New York Giants defeated the New England Patriots, 21-17, was seen by a record 111.3 million viewers (6:31-9:58 p.m. ET), topping last year’s 111.0 for Super Bowl XLV on Fox and is the biggest audience to watch a television program in U.S. history.

NBC’s Super Bowl lead-out The Voice averaged 37.6M viewers and a 16.3 A18-49 rating, making it the highest-rated entertainment program in 18-49 in six years–since ABC’s Grey’s Anatomy post-Super Bowl telecast on February 5, 2006.

The complete press release is included after the jump.

Continue reading Super Bowl XLVI is most-watched television show in U.S. history with 111.3M total viewers + The Voice draws 37.6M total viewers

NBC’s The Voice to follow Super Bowl XLVI on February 5

NBC will broadcast a special hour-long episode of “The Voice” following the network’s exclusive coverage of Super Bowl XLVI on Sunday, February 5 (10-11 p.m. ET; time approximate). The announcements were made today by Bob Greenblatt, Chairman, NBC Entertainment.

The complete press release is included after the jump.

Continue reading NBC’s The Voice to follow Super Bowl XLVI on February 5