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Summer Box Office reaches new record with $4.4B; Admissions up 1%

The National Association of Theatre Owners (NATO) today announced summer 2011 box office reached a new record of $4.4 billion. Summer admissions were up an estimated 1.0% over summer 2010 to 546 million. 2011 also marked the fifth consecutive summer in which box office revenues exceeded $4 billion. (Summer is defined as running from the first full weekend in May through Labor Day of each year.)

The complete press release is included after the jump.

Continue reading Summer Box Office reaches new record with $4.4B; Admissions up 1%