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TBS and TNT unveil new series and Summer schedule

Two of cable’s most successful brands are once again paving the way to the future with a bold, industry-leading strategy. According to the vision laid out by executives during the annual Upfront presentation today in New York, TBS and TNT will undertake a major transformation over the next two years, evolving from linear television networks into branded video destinations.

“Our strategy is designed to confront the challenges of an ever-growing media universe by focusing on the strength of our brands, the power of our programming and the ability to deliver branded video content that can be enjoyed anytime, anywhere and on any device,” said Steve Koonin, president of Turner Entertainment Networks. “To reach our destination, we will focus on leading with the strength of the TBS and TNT brands; cementing each network’s foundation with popular, high-profile acquisitions; expanding our lineup of scripted and unscripted original series to a year-round model; and maximizing multi-screen opportunities.”

“Turner continues to make investments in programming that has broad appeal with viewers, and our commitment to producing originals throughout the year and content for all screens will provide tremendous opportunities for our clients and their brands,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “As viewer habits progress and we evolve into a One Media World, advertisers continue to look for opportunities to engage with consumers on multiple screens and platforms. Turner’s leading portfolio of linear and digital brands, with enhanced original content, provides our advertising partners with greater reach for their messages, across multiple screens, genres and demographics.”

The complete press release is included over the jump.

Continue reading TBS and TNT unveil new series and Summer schedule

TNT greenlights pilot for Chelsea General

TNT has ordered a pilot for Chelsea General (working title), a new medical drama series from award-winning producer David E. Kelley (Ally McBeal, Chicago Hope) and practicing neurosurgeon and CNN chief medical correspondent Dr. Sanjay Gupta, M.D. Kelley and Dr. Gupta will executive-produce. Kelley wrote the pilot script for the series, which is based on Gupta’s upcoming novel Monday Mornings.

The complete press release is included after the jump.

Continue reading TNT greenlights pilot for Chelsea General