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TBS and TNT unveil new series and Summer schedule

Two of cable’s most successful brands are once again paving the way to the future with a bold, industry-leading strategy. According to the vision laid out by executives during the annual Upfront presentation today in New York, TBS and TNT will undertake a major transformation over the next two years, evolving from linear television networks into branded video destinations.

“Our strategy is designed to confront the challenges of an ever-growing media universe by focusing on the strength of our brands, the power of our programming and the ability to deliver branded video content that can be enjoyed anytime, anywhere and on any device,” said Steve Koonin, president of Turner Entertainment Networks. “To reach our destination, we will focus on leading with the strength of the TBS and TNT brands; cementing each network’s foundation with popular, high-profile acquisitions; expanding our lineup of scripted and unscripted original series to a year-round model; and maximizing multi-screen opportunities.”

“Turner continues to make investments in programming that has broad appeal with viewers, and our commitment to producing originals throughout the year and content for all screens will provide tremendous opportunities for our clients and their brands,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “As viewer habits progress and we evolve into a One Media World, advertisers continue to look for opportunities to engage with consumers on multiple screens and platforms. Turner’s leading portfolio of linear and digital brands, with enhanced original content, provides our advertising partners with greater reach for their messages, across multiple screens, genres and demographics.”

The complete press release is included over the jump.

Continue reading TBS and TNT unveil new series and Summer schedule

TNT and TBS announce new shows including The Closer spinoff Major Crimes + More

TNT and TBS, which staged their Upfront presentation today in New York, are making bold moves to bolster their remarkably strong foundations in original programming. The networks are developing extensive new lineups of scripted and unscripted series and making a new push into half-hour comedy in partnership with some of the top talents in the industry, from award-winning actors to acclaimed producers, writers and best-selling authors.

This year marks the beginning of production of the final season of the blockbuster hit The Closer, starring Emmy® winner Kyra Sedgwick. TNT confirmed today that it has ordered a 10-episode season of Major Crimes, a series set in the Los Angeles Police Department that promises to become television’s next great crime drama. The seventh and final season of The Closer will include 15 episodes in 2011 and six in summer 2012, leading into the launch of Major Crimes, starring Mary McDonnell (Battlestar Galactica). McDonnell has been featured on The Closer as Capt. Raydor, who was often on a collision course with Deputy Police Chief Brenda Leigh Johnson, played by Sedgwick. Major Crimes will be executive-produced by James Duff, creator of The Closer, along with Greer Shephard and Michael M. Robin. Major Crimes and The Closer come to TNT from Warner Bros. Television.

 

The complete press release is included after the jump.

Continue reading TNT and TBS announce new shows including The Closer spinoff Major Crimes + More