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14.54M watch Kentucky Derby on NBC

NBC Sports’ coverage of Saturday’s Kentucky Derby drew 14.54 million viewers, the fourth most-watched Kentucky Derby in 21 years according to data provided by The Nielsen Company. Since implementing NBC’s Big Event Strategy, the last three Kentucky Derby races have recorded at least 14.5 million viewers including last year’s Derby, which was the most-watched for the event in 22 years.

The complete press release is included after the jump.

Continue reading 14.54M watch Kentucky Derby on NBC