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14.8M watch Kentucky Derby on NBC

NBC Sports’ coverage of Saturday’s Kentucky Derby drew 14.8 million viewers, the third most-watched Kentucky Derby in 23 years, and up two percent from last year’s Derby according to official national data provided today by The Nielsen Company. The household rating of 9.0/20 is up six percent from last year’s race. Since implementing NBC Sports’ ‘Big Event Strategy,’ the last four Kentucky Derby races have all recorded at least 14.5 million viewers.

The complete press release is included after the jump.

Continue reading 14.8M watch Kentucky Derby on NBC