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IRT Deadliest Roads premieres with 3.4M viewers

HISTORY® continues its phenomenal ratings success as IRT: Deadliest Roads premiere comes screeching out of the gate, attracting 3.4 million total viewers, as well as 1.8 million Adults 18-49 and 2.1 million Adults 25-54 (History’s second-best series launch ever in A25-54 after the recently launched Swamp People).

And Ice Road Truckers Season Four Finale garners double digit growth (vs. Season Three Finale) in Adults 18-49 (+15%) and Adults 25-54 (+13%). As well, 3.2 million total viewers tuned in (+4%).

The complete press release follows after the jump.

Continue reading IRT Deadliest Roads premieres with 3.4M viewers