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Hallmark Channel’s A Princess for Christmas averages 4.9 million viewers

On the heels of last month’s record-breaking triumph for Hallmark Channel’s “Countdown to Christmas” holiday programming initiative, 4.9 million unduplicated viewers tuned in for the original movie premiere of “A Princess for Christmas” on Saturday, December 3rd. The film delivered a 3.2 HH rating and ranked as the #1 program of the day on ad-supported cable, reinforcing the strength of Hallmark Channel’s most sought out programming during the holiday season. In addition, “A Princess for Christmas” was the #1 rated ad-supported cable movie of the week.

The complete press release is included after the jump.

Continue reading Hallmark Channel’s A Princess for Christmas averages 4.9 million viewers

Hallmark Hall of Fame movies to air on ABC

Hallmark announced today a multi-year deal, beginning with the 2011-2012 TV season, to premiere Hallmark Hall of Fame movies exclusively on the ABC Television Network with encore broadcasts a week later on Hallmark Channel.

The complete press release is included after the jump.

Continue reading Hallmark Hall of Fame movies to air on ABC