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TBS and TNT unveil new series and Summer schedule

Two of cable’s most successful brands are once again paving the way to the future with a bold, industry-leading strategy. According to the vision laid out by executives during the annual Upfront presentation today in New York, TBS and TNT will undertake a major transformation over the next two years, evolving from linear television networks into branded video destinations.

“Our strategy is designed to confront the challenges of an ever-growing media universe by focusing on the strength of our brands, the power of our programming and the ability to deliver branded video content that can be enjoyed anytime, anywhere and on any device,” said Steve Koonin, president of Turner Entertainment Networks. “To reach our destination, we will focus on leading with the strength of the TBS and TNT brands; cementing each network’s foundation with popular, high-profile acquisitions; expanding our lineup of scripted and unscripted original series to a year-round model; and maximizing multi-screen opportunities.”

“Turner continues to make investments in programming that has broad appeal with viewers, and our commitment to producing originals throughout the year and content for all screens will provide tremendous opportunities for our clients and their brands,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “As viewer habits progress and we evolve into a One Media World, advertisers continue to look for opportunities to engage with consumers on multiple screens and platforms. Turner’s leading portfolio of linear and digital brands, with enhanced original content, provides our advertising partners with greater reach for their messages, across multiple screens, genres and demographics.”

The complete press release is included over the jump.

Continue reading TBS and TNT unveil new series and Summer schedule

TNT renews Franklin & Bash for second season

TNT has summoned Franklin & Bash back to the stand for a second season of the hit legal drama starring Mark-Paul Gosselaar and Breckin Meyer. Currently airing Wednesdays at 9 p.m. (ET/PT), Franklin & Bash ranks as one of basic cable’s top new series of the summer. Franklin & Bash is produced by Four Sycamore Productions, Left Coast Productions and FanFare Productions in association with Sony Pictures Television, with Jamie Tarses, Kevin Falls and Bill Chais serving as executive producers. TNT has ordered 10 episodes for the second season.

The complete press release is included after the jump.

Continue reading TNT renews Franklin & Bash for second season

TNT’s Franklin & Bash premieres with 2.7M viewers

TNT’s summer season got off to a solid start last night. The new legal dramedy FRANKLIN & BASH summoned 2,746,000 viewers for its series premiere and proved to be a hit with young adults, according to fast national data from Nielsen Media Research. The Peabody Award-winning Men of a Certain Age, one of the most acclaimed series on television, followed with 1,846,000 viewers.

FRANKLIN & BASH, starring Mark-Paul Gosselaar and Breckin Meyer, scored strong deliveries among key adult demos, with 1,145,000 adults 18-49 and 1,224,000 adults 25-54. The show did particularly well among adults 18-34, with 554,000 viewers in that younger demo.

The complete press release is included after the jump.

Continue reading TNT’s Franklin & Bash premieres with 2.7M viewers

TNT announces Summer schedule; Includes season premieres of The Closer and Rizzoli & Isles and series premieres of Falling Skies and Franklin & Bash

TNT has unveiled its summer schedule, including the Monday, July 11, return of basic cable’s top two series of all time: The Closer, starring 2010 Emmy® winner Kyra Sedgwick, and Rizzoli & Isles, starring Angie Harmon (Law & Order) and Sasha Alexander (NCIS). TNT’s summer lineup also includes the network’s two newest series, with the two-hour Sunday, June 19, premiere of the science fiction drama series Falling Skies, starring Noah Wyle (ER) and produced by DreamWorks Television and executive-producer Steven Spielberg, and the Wednesday, June 1, premiere of the light-hearted legal drama series Franklin & Bash, starring Mark-Paul Gosselaar (NYPD Blue) and Breckin Meyer (Road Trip). Also returning this summer are the TNT original series Men of a Certain Age, Leverage, HawthoRNe and Memphis Beat.

The complete press release is included after the jump.

Continue reading TNT announces Summer schedule; Includes season premieres of The Closer and Rizzoli & Isles and series premieres of Falling Skies and Franklin & Bash