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NBC renews Days of Our Lives for two more seasons

NBC has picked up its daytime drama “Days of our Lives” – which is celebrating its 45th season today on NBC — for two more years through the 2012-13 season. The announcement was made today by Jeff Gaspin, Chairman, NBC Universal Television Entertainment.

“‘Days of our Lives’ remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience” said Gaspin. “NBC salutes the series on its 45th anniversary and we look forward with great anticipation to working with the production team for the years to come.”

The full press release follows after the jump.

Continue reading NBC renews Days of Our Lives for two more seasons

NBC renews Days of our Lives through 2010/2011 season

NBC has renewed the daytime drama Days of our Lives for a 45th season, keeping the long-running soap on the air through the 2010-2011 television season.

“‘Days of our Lives’ continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season,” said Graboff. “‘Days’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively.”

The drama will celebrate its 45th anniversary on Monday, November 8, 2010.  The full press release is included after the jump.

Continue reading NBC renews Days of our Lives through 2010/2011 season