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TBS and TNT unveil new series and Summer schedule

Two of cable’s most successful brands are once again paving the way to the future with a bold, industry-leading strategy. According to the vision laid out by executives during the annual Upfront presentation today in New York, TBS and TNT will undertake a major transformation over the next two years, evolving from linear television networks into branded video destinations.

“Our strategy is designed to confront the challenges of an ever-growing media universe by focusing on the strength of our brands, the power of our programming and the ability to deliver branded video content that can be enjoyed anytime, anywhere and on any device,” said Steve Koonin, president of Turner Entertainment Networks. “To reach our destination, we will focus on leading with the strength of the TBS and TNT brands; cementing each network’s foundation with popular, high-profile acquisitions; expanding our lineup of scripted and unscripted original series to a year-round model; and maximizing multi-screen opportunities.”

“Turner continues to make investments in programming that has broad appeal with viewers, and our commitment to producing originals throughout the year and content for all screens will provide tremendous opportunities for our clients and their brands,” said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. “As viewer habits progress and we evolve into a One Media World, advertisers continue to look for opportunities to engage with consumers on multiple screens and platforms. Turner’s leading portfolio of linear and digital brands, with enhanced original content, provides our advertising partners with greater reach for their messages, across multiple screens, genres and demographics.”

The complete press release is included over the jump.

Continue reading TBS and TNT unveil new series and Summer schedule

First look at TNT’s Dallas

TNT has released the first teaser/sneak peek at the upcoming new Dallas series set to premiere in summer 2012. Watch the video after the jump.

Continue reading First look at TNT’s Dallas

TNT greenlights new series Dallas; Sneak preview to air Monday, July 11

TNT has given the greenlight to DALLAS, an all-new series based upon one of the most popular television dramas of all time, about the bitter rivalries and family power struggles within a Texas oil and cattle-ranching dynasty. Famous for its ratings-grabbing cliffhangers, the original series was known for its wealth, seduction, scandal and intrigues. Set in the big state of Texas, TNT’s new DALLAS — from Warner Horizon Television — also lives life large and in the fast lane and brings a new generation of stars together with cast members from the original drama series. The new DALLAS stars Josh Henderson (90210), Jesse Metcalfe (John Tucker Must Die), Jordana Brewster (Fast & Furious), Julie Gonzalo (Veronica Mars) and Brenda Strong (Desperate Housewives), and they will be joined by iconic stars Patrick Duffy, Linda Gray and Larry Hagman as J.R. Ewing. TNT has ordered 10 episodes of DALLAS, which is slated to premiere in summer 2012.

The complete press release is included after the jump.

Continue reading TNT greenlights new series Dallas; Sneak preview to air Monday, July 11