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Rose Bowl on ESPN sets cable ratings record

ESPN kicked off 2011 with the first two BCS bowl games capping a memorable day of programming that generated record metered market overnight television ratings and strong digital traffic. According to Nielsen, The Rose Bowl Game Presented by VIZIO, in which TCU defeated Wisconsin 21-19, delivered an 11.7, the highest overnight rating (excluding NFL) for ESPN and for all of cable television on record. Note: ESPN’s overnight ratings records for the cable industry date back to 2001.

The full press release follows after the jump.

Continue reading Rose Bowl on ESPN sets cable ratings record