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Takers beats Last Exorcism in close race for 1st ($20.5M to $20.4M); Avatar: Special Edition opens with $4.0M [UPDATED]

Update: Article updated with box office actuals.

It was a very close race for #1 this weekend, but Takers opened with a better than expected $20.512 million for the weekend. The Last Exorcism followed in a close second place with $20.367 million.

Takers — opening in 668 fewer theaters — has the better average […]

Avatar: Special Edition DVD and Blu-ray will feature 16 additional minutes of new footage

Avatar: Special Edition hits 3D and IMAX 3D theaters this Friday, but believe it or not, it looks like the November DVD/Blu-ray release will be the definitive cut of the film.

The DVD/Blu-ray release will feature 16 additional minutes of footage, nearly twice as much as the theatrical release (8 1/2 minutes) [THR]:

Avatar: Special Edition theatrical re-release TV spot

20th Century Fox has begun running a TV spot for the upcoming Avatar: Special Edition theatrical re-release. As previously reported, this new edition includes about 8 minutes of additional footage. It will hit theaters, in 3D, on August 27 for a limited time. Check out the TV spot after the jump.

Avatar has already grossed more than $2.73 billion worldwide (including $749.686M domestically).

Continue reading Avatar: Special Edition theatrical re-release TV spot