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Animal Planet scores largest Puppy Bowl audience ever: Cumulative audience of 9.2M viewers

Animal Planet’s PUPPY BOWL VII packed in viewers on Sunday to earn a ratings touchdown, drawing in its largest audience ever with 9.2 million unique P2+ viewers across the entire 12-hour marathon. With an average of more than 1.7 million P2+ viewers for its premiere, PUPPY BOWL VII was up 60 percent from the previous year during the 3-5 PM ET/PT time slot.

The complete press release is included after the jump.

Continue reading Animal Planet scores largest Puppy Bowl audience ever: Cumulative audience of 9.2M viewers