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7.67M watch Belmont on NBC

NBC’ broadcast of the Belmont Stakes, which was won by Union Rags, drew 7.67 million viewers, a gain of 12 percent from last year’s race (6.84 million on NBC), and up 62% from the 2010 race (4.74 million on ABC). Saturday’s Belmont was the most-watched in a non-Triple Crown year since 2005 on NBC, less than one percent lower than the 7.71 million that year, according to official national data provided today by The Nielsen Company.

The complete press release is included after the jump.

Continue reading 7.67M watch Belmont on NBC

Belmont Stakes on NBC up 13% over last year

Overnight ratings for the Belmont Stakes on NBC soared, despite the scratch of Triple Crown-hopeful I’ll Have Another, topping last year’s overnight by 13%, and the 2010 overnight by 74%. Yesterday’s overnight rating is the highest for a non-Triple Crown Belmont since 2005 on NBC.NBC’ broadcast of the Belmont Stakes, which was won by Union Rags, registered a 5.4 overnight rating and an 13 share for the race portion, up 13 percent from last year’s race (4.8/11 on NBC), and up 74% from the 2010 race (3.1/7 on ABC). Yesterday’s Belmont had the highest overnight for the race in a non-Triple Crown year since 2005 on NBC (6.0/13), according to overnight ratings data provided today by The Nielsen Company.

The complete press release is included after the jump.

Continue reading Belmont Stakes on NBC up 13% over last year