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Disney’s Rapunzel was renamed Tangled to appeal to boys

The reason Disney renamed Rapunzel to Tangled is simple: to appeal to boys.  After a weaker than hoped for performance by the studio’s last animated film The Princess and the Frog ($103.7M domestic / $222.5M worldwide), Disney decided to rename the film from the girl-centric Rapunzel to the less gender-specific Tangled:

“We did not want to be put in a box,” said Ed Catmull, president of Pixar and Disney Animation Studios, explaining the reason for the name change. “Some people might assume it’s a fairy tale for girls when it’s not. We make movies to be appreciated and loved by everybody.”

More details after the jump.

Continue reading Disney’s Rapunzel was renamed Tangled to appeal to boys

Tangled teaser trailer

The teaser trailer for Disney’s Tangled (formerly Rapunzel) has been released online and is available to view embedded after the jump.  Interestingly enough, the teaser trailer does not feature the title (which could certainly be looked at as an indication of just how recent the name change was).  Watch the trailer after the jump.

Tangled hits theaters on November 12, 2010.

Continue reading Tangled teaser trailer

Disney reveals logo for Tangled (formerly Rapunzel)

Walt Disney Animation Studios has revealed the logo for Tangled, the studio’s upcoming animated feature formerly known as Rapunzel.  Click to enlarge.

Tangled hits theaters on November 12, 2010.

Source: /Film