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SCI FI Channel Changing its Name to Syfy

syfylogosmall-031409NBC Universal has announced that beginning this summer, the SCI FI Channel is changing its name to Syfy.  The switch will happen, on-air and online, beginning July 7th.  The network will also get a new tagline: Imagine Greater.  Now it may seem odd to change your network name to a name that is so similar to its original, but there is reason to it, explains Dave Howe, President of SCI FI:

“While continuing to embrace our legacy and our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and reflects our broader range of programming,” said Dave Howe, who made announcement. “Syfy allows us to build on our 16 year heritage of success with a new brand built on the power that fuels our genre: the Imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand.”

Also, the new name, while phonetically identical to the original, allows the network to have a brand name all to its own.

“We couldn’t own SciFi; it’s a genre,” said Bonnie Hammer, the president of NBC Universal Cable Entertainment and Universal Cable Productions. “But we can own Syfy.”

I’ve included the full press release, plus a high res version of the logo above, after the jump. Continue reading SCI FI Channel Changing its Name to Syfy

Caprica Hits DVD on April 21st

Caprica, the upcoming Battlestar Galactica spinoff starring Eric Stoltz, Esai Morales, Paula Malcomson and Polly Walker, will premiere exclusively on DVD on April 21st from Universal Home Entertainment, SCI FI Channel announced.

The feature-length prequel will be available on DVD as a limited-edition uncut and unrated version before the series’ broadcast premiere on the […]

Stargate Movies Premiere on SCI FI Starting this March

scifichannellogoThe SCI FI Channel has announced the U.S. premieres of two Stargate SG-1 films (already released on DVD and Blu-ray).  Stargate: The Ark of Truth will air Friday, March 27 at 9pm, while Stagate: Continuum will air on Friday, April 3 at 9pm. The full press release follows after the jump. Continue reading Stargate Movies Premiere on SCI FI Starting this March

SCI FI Channel Sets Premiere Dates for Summer Lineup

The SCI FI Channel has announced the premiere dates for its summer television series. New episodes of Ghost Hunters International and Scare Tactics (with new host Tracy Morgan) will premiere on Wednesday, July 9th at 9pm and 10pm, respectively.  The fifth season of Stargate Atlantis, which will air its 100th episode, will premiere on […]

Off-Net Cable Rights to “Jericho” Aquired by SCI FI Channel

The off-network cable rights to fan favorite drama series Jericho from CBS Television have been picked up by the SCI FI Channel.   The network gets the rights to the first two seasons of the show.

Continue reading Off-Net Cable Rights to “Jericho” Aquired by SCI FI Channel