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Belmont Stakes on NBC up 13% over last year

Overnight ratings for the Belmont Stakes on NBC soared, despite the scratch of Triple Crown-hopeful I’ll Have Another, topping last year’s overnight by 13%, and the 2010 overnight by 74%. Yesterday’s overnight rating is the highest for a non-Triple Crown Belmont since 2005 on NBC.NBC’ broadcast of the Belmont Stakes, which was won by Union Rags, registered a 5.4 overnight rating and an 13 share for the race portion, up 13 percent from last year’s race (4.8/11 on NBC), and up 74% from the 2010 race (3.1/7 on ABC). Yesterday’s Belmont had the highest overnight for the race in a non-Triple Crown year since 2005 on NBC (6.0/13), according to overnight ratings data provided today by The Nielsen Company.

The complete press release is included after the jump.

Continue reading Belmont Stakes on NBC up 13% over last year

Kentucky Derby Strong for NBC

NBC’s coverage of the 133rd Kentucky Derby on Saturday delivered one of its strongest ratings since 1992, earning an 8.3/13 overnight rating/share from the beginning of NBC’s coverage (5:00 p.m.) to the close according to figures released by Nielsen Media Research.

Continue reading Kentucky Derby Strong for NBC