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Super Bowl XLV on FOX is most-watched program in TV history with 111M viewers

FOX Sports’ broadcast of Super Bowl XLV averaged 111 million viewers and is the most-watched television program in U.S. history, obliterating the prior record of 106.5 set last year during Super Bowl XLIV by 4.5 million viewers and the 106.0 million for the series finale of M*A*S*H, which held the viewership record from 1983 to 2010.

The complete press release is included after the jump.

Continue reading Super Bowl XLV on FOX is most-watched program in TV history with 111M viewers

FOX’s 2010 BCS Coverage Up (Slightly) From 2009

The three BCS games on FOX this season averaged a 7.9/13 HH rating/share, 13.41 million viewers and a 4.4/12 A18-49 rating/share.  Last season, the three games averaged a 7.9/13 HH rating/share, 13.25 million viewers and a 4.4/12 A18-49 rating/share.

Although the gain from last season is slight (+1% or +160,000 viewers), it marks FOX Sports’ fifth consecutive major sports event/package to post audience increase over the previous year (joining MLB All-Star Game, MLB League Championship Series, MLB World Series and NFL Regular Season).  Head on over the jump to see 2009 to 2010 comparisons for the Sugar Bowl [up from 2009], Fiesta Bowl [down from 2009] and Orange Bowl [up from 2009].

Continue reading FOX’s 2010 BCS Coverage Up (Slightly) From 2009