NBC’s coverage of the 2008 Olympic Games Opening Ceremony in Beijing was the most-watched ever for a non-U.S. Summer Olympic Opening ceremony, averaging an 18.6/33 national rating/share and 34.2 million viewers. Also, a record 69.9M viewers tuned into at least some portion of the ceremony. Traffic to the official site NBCOlympics.com is also off to [...]
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