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2012 Presidential Election

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ABC’s broadcast of The 84th Annual Academy Awards draws 39.3M total viewers

ABC’s broadcast of the “84th Annual Academy Awards” attracted an average audience of 39.3 million Total Viewers and posted an 11.7 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings. The 2012 “Oscars” stand as ABC’s most-watched telecast in 2 years – since 3/7/10.

The complete press release is included after the jump.

Surging Year to Year by 1.4 Million Viewers and Topping 3 of its Last 4 Telecasts, ABC’s “Academy Awards” Broadcast Draws its 2nd-Biggest Audience Since 2007
ABC’s “Oscar” Sunday Programming Reaches an Estimated 76.0 Million Unique Television Viewers Across the United States
Audience for Network’s “Oscar” Multiplatform Experience Jumps 42%

Year to Year, Drawing 10.2 Million Visitors to “Oscar.com” and the “Oscar App”

The “84th Annual Academy Awards” (8:30-11:24 p.m.)

ABC’s broadcast of the “84th Annual Academy Awards” attracted an average audience of 39.3 million Total Viewers and posted an 11.7 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings. The 2012 “Oscars” stand as ABC’s most-watched telecast in 2 years – since 3/7/10.

Surging year to year by 1.4 million viewers (39.3 million vs. 37.9 million) and outdrawing 3 of its last 4 telecasts, the “Academy Awards” attracted its 2nd-largest audience since 2007 – since 2/25/07. In addition, the “Oscar” telecast retained 100% of its year-ago Fast National Adult 18-49 rating (11.7 rating) and increased its delivery among Women 18-49 (14.1 rating vs. 13.9 rating).

With the “Oscar’s Red Carpet Live” pre-show, the “Academy Awards” telecast and “Jimmy Kimmel Live: After the Academy Awards,” ABC’s “Oscar” programming on Sunday reached an estimated 76.0 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

Across TV and digital platforms, audiences consumed more than 8.5 billion minutes of ABC’s “Academy Awards”-themed programming on “Oscar” Sunday – cumulative number of minutes viewed across platforms of ABC’s “Oscar” programming on February 26, 2012.

Online: “Oscar.com” and “Oscar App”

“Oscar.com” and the “Oscar App” experienced tremendous year-over-year growth. The number of visitors to “Oscar.com” since the nomination announcement (10.2 million) surged 42% over 2011, and the “Oscar App” was downloaded 370,000 times, an incredible 1154% jump over 2011. On “Oscar” Sunday alone, 4 million people visited “Oscar.com” or used an “Oscar App.”

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