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2012 Presidential Election

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The 54th Annual Grammy Awards delivers largest audience since 1984 with 39.9M total viewers

Last night’s broadcast of the 54TH ANNUAL GRAMMY AWARDS® delivered more than 39.9 million viewers, the largest Grammy audience since 1984 and the second-largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.

From 8:00-11:33PM, THE GRAMMY AWARDS® (S) posted a 21.7/33 with 39.91m viewers, 16.0/33 in adults 25-54, 14.1/32 in adults 18-49 and 12.1/31 in adults 18-34.

THE GRAMMYS HIT A HIGH NOTE

THE “54TH ANNUAL GRAMMY AWARDS®” DELIVERS LARGEST AUDIENCE SINCE 1984

39.9 Million Viewers Make Last Night’s Grammy Audience the Second-Largest Ever

74 Million Viewers Watch All or Part of the Broadcast

Last night’s broadcast of the 54TH ANNUAL GRAMMY AWARDS® delivered more than 39.9 million viewers, the largest Grammy audience since 1984 and the second-largest in history, according to Nielsen updated live plus same day ratings for Sunday, Feb. 12.

From 8:00-11:33PM, THE GRAMMY AWARDS® (S) posted a 21.7/33 with 39.91m viewers, 16.0/33 in adults 25-54, 14.1/32 in adults 18-49 and 12.1/31 in adults 18-34.

Compared to last year’s event (on Feb. 13), CBS was up +47% in households (from 14.8/25), +48% in adults 25-54 (from 10.8/26), +41% in adults 18-49 (from 10.0/27), +27% in adults 18-34 (from 9.5/28) and added +13.24m viewers (from 26.67m, +50%). THE GRAMMY AWARDS® posted its best deliveries in households and viewers since 1984 (43.88m), its best adults 25-54 delivery since 1988. THE GRAMMY AWARDS® matched its best adults 18-49 delivery since 1990 and its best adults 18-34 performance since 2001.

Over 46 million homes and an estimated 74 million viewers tuned in to all or part of THE GRAMMY AWARDS®, all-time highs for a live Grammy broadcast.

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