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Record 10.4M Hispanic viewership for Super Bowl XLVI

Super Bowl XLVI set a record for Hispanic viewership with an average of 10.4 million Hispanic fans tuning in, according to data from The Nielsen Company.

The complete press release is included after the jump.

HISPANIC VIEWERSHIP RECORD FOR SUPER BOWL XLVI

More than 10 million Hispanics tune in for second straight year

Viewership in the demographic up 68 percent in past 5 years

Super Bowl XLVI set a record for Hispanic viewership with an average of 10.4 million Hispanic fans tuning in, according to data from The Nielsen Company.

The 10.4 million average viewership marks the second consecutive Super Bowl with at least 10 million Hispanic viewers and a 68 percent jump from Super Bowl XLI five years ago (6.2 million Hispanic viewers for the Feb. 4, 2007 game).