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Regis’ last day on Live With Regis & Kelly delivers 7.3 HH rating

Regis’ last day capped a 6-week growth trend for Live With Regis & Kelly, delivering a 7.3 HH rating in an average of all 56 metered markets.
This is more than twice the delivery of the show in last year’s Nov 2010 sweep (2.9).

Full press statement after the jump.

Regis’ last day capped a 6-week growth trend for Live With Regis & Kelly, delivering a 7.3 HH rating in an average of all 56 metered markets.
This is more than twice the delivery of the show in last year’s Nov 2010 sweep (2.9).
It’s almost twice the delivery of the show in this year’s Nov 2011 sweep, so far (3.7 for 17 of 20 days).
The show was #1 in its time period in all metered markets except St. Louis and Memphis.
It also improved over its lead-in, in all metered markets except Greensboro.
Markets delivering over a 10.0 rating were: Atlanta (10.6), Detroit (10.5), Charlotte (10.2), Milwaukee (10.8), Louisville (10.7), Buffalo (10.5), New Orleans (10.2), and Dayton (17.1). Yes, 17.1!

By comparison, Oprah scored an 11.7 rating and 27 share for her last telecast.

Live with Regis & Kelly scored a 7.3 rating and 23 share for Regis’ last telecast.

Viewing, however, is higher in the afternoon (when Oprah airs) as Homes Using Television (HUT) levels were 42.9 for Oprah, while only 31.4 for Regis & Kelly. In other words, 42.9% of televisions were on for Oprah’s last telecast, while only 31.4% of tv’s were on during Regis’ last show.

This is metered market data, which represents 70% of the U.S., and covers 56 markets.

HH ratings are below for prior months and weeks, with raw data attached:

Regis & Kelly Ratings

Month Mtrd Mkts

Nov 2010 2.9

Feb 2011 3.1

May 2011 2.9
Oct 2011 2.8

Nov 2011 3.7 (17 of 20 days)

Last 6 Weeks Mtrd Mkts National

Oct 10-14 2.7 2.5

Oct 17-21 2.8 2.6

Oct 24-28 2.9 2.7

Oct 31-Nov 4 3.1 2.9

Nov 7-11 3.3 3.0

Nov 14-18 4.6 na

Regis’ Last Day

Nov 18 7.3 na

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