20th Century Fox has announced that they have partnered with social media service TOUT to host screenings of Cameron Crowe’s We Bought a Zoo, which stars Matt Damon and Scarlett Johansson, in more than 800 theaters across the country on November 26, 2011.
The move is a clear indication of Fox’s faith in the film, which doesn’t open nationwide until December 23:
“Once in a while, we’re lucky enough to have a picture to which audiences of all kinds and all ages respond so strongly, that it demands a big and unexpected event. We Bought a Zoo is that kind of picture — and Thanksgiving is a great time to share it via this special very early preview,” Fox president and chief marketing officer Oren Aviv said.
More details at THR.
