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Redbox raising DVD rental price to $1.20/day

Redbox has announced that they are raising their pricing for renting standard DVDs by 20% beginning Monday, October 31:

“This marks the first price increase for a Redbox standard definition DVD rental in eight years,” Redbox parent Coinstar Coinstar CEO Paul Davis said. “The change is primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment.”

As a way to gently ease its users into the new increase, Redbox says the current $1/day charge will remain in effect from 10/31 through 11/30 for the first day of all online DVD rentals (additional rental days will be $1.20). The complete statement is included after the jump.

Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.

Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-rayâ„¢ Discs and video games won’t change.** Additional-day charges for DVDs rented before 10/31 won’t be affected, either.

In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***

If you have any questions, please visit redbox.com/pricechange. There, we’ve provided additional information.

This marks our first price change in more than eight years as we work hard to keep prices low for our customers.

Thank you,

Redbox

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