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Starz’s Boss debuts with soft 659,000 viewers

Friday night’s series premiere of the Starz drama Boss debuted with 659,000 viewers during its initial 10PM time slot. Starz says viewership rose to 1.05M for the evening when including repeats and 1.72M throughout the weekend.

Although the initial tune-in number is small, Starz notes the series was heavily sampled on-demand and online.

The complete press release is included after the jump.

“Boss” premiered to total weekend STARZ viewership of 1.72 million viewers P2+, Live + SD*

The combined 10/21 Friday night STARZ audience yielded 1.05 million viewers P2+ of which 659K were for viewers of the Friday at 10PM ET/PT (1.3 Live + SD HH coverage rating).

* Note: These are the early/preliminary figures for the “Boss” first episode performance. Also, the 1.7M Boss viewership figure will be supplemented significantly by the record on-demand and online sampling availability for the premiere – the most ever for a STARZ Originals series. Boss sampling was in more than 76 million multichannel video households, in addition to online platforms through Comcast, DISH Network, and Charter Communications for their subscribers, and Multiplatform data for the “Boss” series premiere should be available in a few weeks.