MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), today announced the dates for the biggest nights in music and movies for 2012: The MTV Movie Awards and the MTV Video Music Awards. Always packed with the most memorable and unpredictable moments in pop culture, the 21st annual “MTV Movie Awards” will air LIVE on Sunday, June 3, 2012 from Los Angeles, CA and the 29th annual “MTV Video Music Awards” will air LIVE Sunday, September 9, 2012.
The complete press release is included after the jump.
MTV SAVES THE 2012 DATES FOR THE BIGGEST NIGHTS IN MUSIC AND MOVIES
THE MTV MOVIE AWARDS AND THE VIDEO MUSIC AWARDS
The 2012 MTV Movie Awards Will Air LIVE Sunday, June 3th
The MTV Video Music Awards” Will Air LIVE Sunday, September 9th
NEW YORK, NY (October 20, 2011) – MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), today announced the dates for the biggest nights in music and movies for 2012: The MTV Movie Awards and the MTV Video Music Awards. Always packed with the most memorable and unpredictable moments in pop culture, the 21st annual “MTV Movie Awards” will air LIVE on Sunday, June 3, 2012 from Los Angeles, CA and the 29th annual “MTV Video Music Awards” will air LIVE Sunday, September 9, 2012.
MTV Movie Awards
The “2011 MTV Movie Awards” delivered a 3.9 rating among P12-34, averaging 4.5 million viewers, and its largest audience among teens since 2004 – a 5.4 rating overall, and whopping 8.3 rating among female teens. MTV’s “2011 Movie Awards” kept its tradition as Hollywood’s most atypical and irreverent awards show, with host Jason Sudeikis providing laugh-out-loud moments, a surprise appearance by Justin Bieber, a naughty-but-nice presentation by Justin Timberlake and Mila Kunis, GENERATION AWARD winner Reese Witherspoon providing a message of female empowerment, and the stars of the night’s big winner “The Twilight Saga: Eclipse” – Robert Pattinson and Taylor Lautner – lip-locking as Pattinson went to accept his BEST KISS golden popcorn.
MTV Video Music Awards
The 2011 Video Music Awards scored MTV’s biggest audience in the network’s history with a record-breaking 12.4 million total viewers. Among the network’s target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV’s most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs was the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers.
Additionally, Beyoncé’s big MTV #VMA pregnancy reveal moment at the 2011 Video Music Awards made social media history by giving Twitter a record bump: 8,868 Tweets per second.
The ladies ruled the kingdom at the “2011 MTV Video Music Awards” as Katy Perry and Adele each took home three VMA Moonmen. Katy Perry won the biggest prize of the night, “Video of the Year,” with her pop anthem, “Firework,” as well as honors for “Best Collaboration” and “Best Special Effects” for “E.T.” featuring Kanye West. Adding to her reign atop the album charts, Adele won VMAs for “Best Art Direction,” “Best Cinematography,” and “Best Editing.” Genre and gender-defying Lady Gaga kicked off the night as her alter ego Joe Calderone with a show-stopping performance of “You and I.” The most explosive moment of the night belonged to hip-hop heavyweights Kanye West and Jay-Z as they brought funk, flare and the fireworks to the VMA stage. Adele made her Unforgettable VMA debut with the hauntingly beautiful “Someone Like You. Chris Brown delivered a show stopper with his high-flying aerial journey through VMA history. In the night’s most memorable moment, Beyoncé confirmed pregnancy rumors by ending her performance of “Love on Top” by rubbing her belly to reveal her baby bump as a proud and expectant father Jay-Z received congratulations from the audience. The emotional highpoint of the evening was the uplifting tribute to the late British songstress Amy Winehouse by the amazingly talented Bruno Mars and introduced by the legendary Tony Bennett and actor Russell Brand.
To watch video of 2011 biggest Movie Awards and VMA moments, and see the full list of winners as well as fashion, celebrity and music commentary from the shows’ red carpets, please go to MovieAwards.MTV.com and VMA.MTV.com.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.