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ALDS Game One on TBS attracts more than 2.8M viewers; Double-digit growth over 2010

TBS’s exclusive coverage of Major League Baseball’s American League Division Series (ALDS) between the Tampa Bay Rays and Texas Rangers on Friday, September 30, earned a 1.9 U.S. household rating and 2,866,000 total viewers according to Nielsen’s Fast Nationals. That is up 19% and 28% respectively versus the network’s coverage of Game 1 last year between these two teams. The Rays defeated the Rangers 9-0 to take a 1-0 lead in the best of five series.

The complete press release is included after the jump.

TBS ATTRACTS MORE THEN 2.8 MILLION TOTAL VIEWERS FOR NETWORK’S EXCLUSIVE COVERAGE OF ALDS GAME ONE OF RAYS-RANGERS SERIES

Network Scores Double-Digit Growth in Viewers, Ratings and Households Compared to Game One of 2010 Series Between These Two Teams

Tampa and Dallas Local Markets Deliver Double-Digit Growth in Household Ratings

TBS’s exclusive coverage of Major League Baseball’s American League Division Series (ALDS) between the Tampa Bay Rays and Texas Rangers on Friday, September 30, earned a 1.9 U.S. household rating and 2,866,000 total viewers according to Nielsen’s Fast Nationals. That is up 19% and 28% respectively versus the network’s coverage of Game 1 last year between these two teams. The Rays defeated the Rangers 9-0 to take a 1-0 lead in the best of five series.

Local Market Ratings
• Dallas-Fort Worth averaged 6.9 HH Rtg, +17% from 2010 Game 1 Texas at Tampa Bay series (5.9 HH Rtg).
• Tampa-Bay DMA averaged 12.1 HH Rtg, +26% from 2010 Game 1 Texas at Tampa Bay series (9.6 HH Rtg).

Sat., Oct. 1 games on TBS include:
• Arizona Diamondbacks @ Milwaukee Brewers, Game 1 (2:00 PM ET)
• St. Louis Cardinals @ Philadelphia Phillies, Game 1 (5:00 PM ET)
• Detroit Tigers @ New York Yankees, Game 1 (8:30 PM ET)

Sat., Oct. 1 game on TNT includes:
• Tampa Bay Rays @ Texas Rangers, Game 2 (7:00 PM ET)

TBS is the exclusive television home of all four of Major League Baseball’s League Division Series (LDS) and the National League Championship Series (NLCS).

Source: Based on Nielsen Media Research, Live + Same Day Fast Nationals. Day 1 of the 2011 MLB Postseason vs. Day 1 of the 2010 MLB Post Season. Texas Rangers at Tampa Bay Ray series Game 1 only. Local ratings from Arianna, Live + Same Day (09-30-11 vs. 10-06-11).

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