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Star Wars Blu-ray a record-breaking success; Over 1M sold and more than $84M in sales

Lucasfilm Ltd. and 20th Century Fox have announced that the 9-disc Blu-ray release of Star Wars: The Complete Saga sold a record breaking — bestselling catalog release on Blu-ray Disc — 1 million units and more than $84M worldwide. The release sold 515,000 units in North America in North America alone. From the press release:

“Once again our fan’s enthusiasm to celebrateStars Wars continues to amaze us,” said Kayleen Walters, Senior Director, Marketing, Lucasfilm. “Our goal was to deliver a premium product that they could enjoy with their family and friends and we are thrilled that they are enjoying it as much as we hoped they would.”

“Star Wars is a franchise with universal stories that resonates as much today as it did 30 years ago,” said Mary Daily, Executive Vice President of Marketing for Twentieth Century Fox Home Entertainment and Vincent Marcais, Senior Vice President of International Marketing for Twentieth Century Fox Home Entertainment. “With the Blu-ray, audiences can go deeper into the mythology than ever before and reconnect with everything they love about the Saga in the best possible quality.”

Episodes I-III and IV-VI are also available as separate Blu-ray trilogy collections.

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