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Broadcast TV Ratings for Thursday, August 25, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
4.5/8 7.204M 2.2/6
3.4/6 5.695M 1.5/5
2.7/5 4.248M 1.1/3

2.0/3 2.911M 0.9/3
1.9/3 3.659M 1.6/5
0.6/1 1.029M 0.4/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 4.5/8 HH rating/share, 7.204 million viewers and a 2.2/6 rating/share among adults 18-49.

Last Week:

4.4/7 HH rating [#2]

6.953M viewers [#2]

2.0/6 A18-49 rating [#2]

  • 8:00 p.m.: The Big Bang Theory-REPEAT (5.0/9 HH rating/share, 7.94M viewers, 2.1/7 A18-49 rating/share).
  • 8:30 p.m.: Rules of Engagement-REPEAT (4.0/7 HH rating/share, 6.14M viewers, 1.8/6 A18-49 rating/share).
  • 9:00 p.m.: Big Brother (5.1/8 HH rating/share, 8.48M viewers, 3.2/9 A18-49 rating/share).
Week-to-week numbers:

Households – 4.5/8 to 5.1/8 (+13%)
Viewers – 7.74M to 8.48M (+4%/+0.33M)
Adults 18-49 – 2.9/8 to 3.2/9 (+3%)

  • 10:00 p.m.: The Mentalist-REPEAT (4.0/7 HH rating/share, 6.10M viewers, 1.3/4 A18-49 rating/share).

ABC followed in second place for the evening with a 3.4/6 HH rating/share, 5.695 million viewers and a 1.5/5 rating/share among adults 18-49.

Last Week:

3.1/5 HH rating [#3]

5.302M viewers [#3]

1.5/5 A18-49 rating [#3]

  • 8:00 p.m.: Wipeout (3.9/7 HH rating/share, 6.75M viewers, 1.9/6 A18-49 rating/share).
Week-to-week numbers:

Households – 3.4/6 to 3.9/7 (+24%)
Viewers – 6.47M to 6.75M (+32%/+1.64M)
Adults 18-49 – 1.9/6 to 1.9/6 (+36%)

  • 9:00 p.m.: Expedition Impossible (3.1/5 HH rating/share, 5.20M viewers, 1.5/4 A18-49 rating/share).
Week-to-week numbers:

Households – 2.6/4 to 3.1/5 (+19%)
Viewers – 4.45M to 5.20M (+17%/+0.75M)
Adults 18-49 – 1.3/4 to 1.5/4 (+15%)

  • 10:00 p.m.: Rookie Blue (3.4/6 HH rating/share, 5.14M viewers, 1.3/4 A18-49 rating/share).
Week-to-week numbers:

Households – 3.0/5 to 3.4/6 (+13%)
Viewers – 4.57M to 5.14M (+13%/+0.57M)
Adults 18-49 – 1.2/4 to 1.3/4 (+8%)

FOX finished in third place for the evening with a 2.7/5 HH rating/share and 4.248 million viewers, but was fourth among adults 18-49 with a 1.1/3 rating/share.

Last Week:

5.4/9 HH rating [#1]

8.356M viewers [#1]

3.0/9 A18-49 rating [#1]

  • 8:00 p.m.: Bones-REPEAT (2.5/4 HH rating/share, 3.96M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: Bones-REPEAT (2.9/5 HH rating/share, 4.53M viewers, 1.2/3 A18-49 rating/share).
Last week’s numbers (NFL Pre-Season: Pittsburgh Steelers vs Philadelphia Eagles – 8:00-11:08):

Households – 5.3/9
Viewers – 8.59M
Adults 18-49 – 3.1/10

NBC followed in fourth place for the evening with a 2.0/3 HH rating/share, but was fifth among both viewers (2.911 million) and among adults 18-49 (0.9/3 rating/share).

Last Week:

1.7/3 HH rating [#4]

2.512M viewers [#5]

0.8/3 A18-49 rating [#5]

  • 8:00 p.m.: Community-REPEAT (2.0/3 HH rating/share, 2.86M viewers, 0.9/3 A18-49 rating/share).
  • 8:30 p.m.: Parks & Recreation-REPEAT (1.7/3 HH rating/share, 2.47M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m.: The Office-REPEAT (2.1/3 HH rating/share, 3.02M viewers, 1.1/3 A18-49 rating/share).
  • 9:30 p.m.: 30 Rock-REPEAT (1.9/3 HH rating/share, 2.68M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (2.3/4 HH rating/share, 3.22M viewers, 0.9/2 A18-49 rating/share).

UNI finished in fifth place for the evening with a 1.9/3 HH rating/share, but managed a fourth place finish among viewers with 3.659 million and was third among adults 18-49 with a  1.6/5 rating/share.

Last Week:

1.6/3 HH rating [#5]

3.151M viewers [#4]

1.3/4 A18-49 rating [#4]

  • 8:00 p.m.: Teresa (1.6 A18-49 rating).
  • 9:00 p.m.: La Fuerza del Destino (1.8 A18-49 rating).
  • 10:00 p.m.: Mujeres Asesinas (1.3 A18-49 rating).

The CW followed in sixth place for the evening with a 0.6/1 HH rating/share, 1.029 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.7/1 HH rating [#6]

1.017M viewers [#6]

0.3/1 A18-49 rating [#6]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (0.8/1 HH rating/share, 1.27M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Plain Jane-REPEAT (0.5/1 HH rating/share, 789,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Big Brother” will be reported in next weeks report for Thursday, September 1, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at TV Media Insights, Zap2It and TV by the Numbers.

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