It was a crowded Friday with four new releases competing against last weekend’s number one champ Rise of the Planet of the Apes, but the ‘Apes’ reigned atop the field again with an estimated $8.1M from 3,691 theaters.
Rise of the Planet of the Apes is expected to gross between $24-27M for the weekend which would bring its 10-day cume to an estimated $101-104M by Sunday night. Finishing in second place on Friday was the comedy The Help. After opening midweek on Wednesday to a solid $5.540M, The Help added $4.334M on Thursday and grew 76% on Friday to an estimated $7.626M from 2,534 theaters. The Help has grossed an estimated $17.5M through three days of release and should gross somewhere around $22-24M for the 3-day weekend ($32-34M Wed-Sun).
The next best-performing new release this weekend was the horror thriller Final Destination 5. The 3D film grossed an estimated $7.34M on Friday and will finish its first weekend in the neighborhood of $18-21M.
The R-rated comedy 30 Minutes or Less finished in fourth place with an estimated $4.85M from 2,888 theaters en route to what should be about $13-15M for the weekend. Glee The 3D Concert Movie was the weakest of the new releases, debuting in a disappointing sixth place with an estimated $2.725M from 2,040 theaters. The 3D concert movie will struggle to just $6-7M for the weekend. The Smurfs rounded out the top five in fifth place with an estimated $3.8M on Friday from 3,427 theaters en route to what should be a $12-14M 3rd weekend and a new cume of an estimated $100-102M by the close of Sunday.
Source: Box Office Mojo