The series premiere of the USA series Necessary Roughness held on to more than 90% of its lead-in Royal Pains with 4.7M viewers. The third season premiere of Royal Pains averaged 5.0M viewers which was up 16% versus its Winter 2011 premiere.
The complete press release is included after the jump.
USA DOMINATES THE CABLE RATINGS LANDSCAPE
Total Domination on USA with last night’s Royal Pains returning with its third season premiere and the new original series, NECESSARY ROUGHNESS, launching to incredible numbers.
Both shows cracked 2 million in P25-54 and 1.8 million in P18-49.
Royal Pains is up double digits over Winter and
NECESSARY ROUGHNESS held virtually ALL of Royal Pains levels on 25-54 (98%), 18-49 (96%) and also 93% (total viewers).
P25-54: 2.1 million (+16% vs. Winter 2011 premiere)
P18-49: 1.8 million (+23)
Total Viewers: 5 million (+13%)
P25-54: 2 million (+29% vs FAIRLY LEGAL Premiere)
P18-49: 1.8 million (+28%)
Total Viewers: 4.7 million (+20%)