FOX Soccer drew the largest audience in its history during Mexico’s decisive 4-2 defeat of the United States in the CONCACAF Gold Cup final on Saturday, June 25, 2011. According to figures released by Nielsen Media Research, 954,000 viewers watched FOX Soccer’s U.S-Mexico telecast, by far a new FOX Soccer record and the most-watched soccer match on English language cable television since the 2010 World Cup. The telecast more than doubles FOX Soccer’s previous record of 418,000 viewers for this year’s Chelsea vs. Liverpool “Game Before the Game” pre-Super Bowl telecast on February 6, 2011.
The complete press release is included after the jump.
U.S. – MEXICO GOLD CUP FINAL CRUSHES
AUDIENCE RECORD ON FOX SOCCER
Telecast DOUBLES the network’s previous
viewership and ratings records
Los Angeles (June 28, 2011) – FOX Soccer drew the largest audience in its history during Mexico’s decisive 4-2 defeat of the United States in the CONCACAF Gold Cup final on Saturday, June 25, 2011. According to figures released by Nielsen Media Research, 954,000 viewers watched FOX Soccer’s U.S-Mexico telecast, by far a new FOX Soccer record and the most-watched soccer match on English language cable television since the 2010 World Cup. The telecast more than doubles FOX Soccer’s previous record of 418,000 viewers for this year’s Chelsea vs. Liverpool “Game Before the Game” pre-Super Bowl telecast on February 6, 2011.
U.S.- Mexico delivered a 1.43 household coverage area rating, becoming the first FOX Soccer telecast in the network’s history to break a 1.0. The 1.43 nearly doubles FOX Soccer’s previous record HH rating of 0.77 for the 2009 Gold Cup final between the same two countries.
“The US-Mexico CONCACAF Gold Cup final was a must see event for American sports fans,” said FOX Soccer General Manager David Nathanson. “Breaking our viewership record twice in one year speaks to not only the growth of soccer in the United States, but also to the destination FOX Soccer has become in carrying the world’s biggest soccer events.”
The Gold Cup final also delivered record ratings for FOX Soccer in the coveted M18-49 demo, earning a 1.65/383,000 and in the 18-34 year old demo, earning a 1.64 or 194,000 viewers, making it FOX Soccer’s highest key male audience of all time and beating network competitors ABC, CBS and NBC in impressions in that age group from 8:30 – 11:00 p.m. ET.
FOX Soccer looks ahead to the Barclay’s Premier League and UEFA Champions League kick-off on August 13, 2011 at which time FOX Soccer’s new logo, re-designed sets and cutting-edge graphics package officially launch on-air and online at www.FOXSoccer.com.
Media Contact: Monica Rigali, FOX Soccer, 310.444.8642, Monica.Rigali@fox.com
About FOX Soccer
FOX Soccer, part of the FOX Sports Media Group, offers the most comprehensive multi-media coverage of world-class soccer available in the United States. Encompassing FOX Soccer, FOX Soccer Plus, FOXSoccer.com and FOXSoccer.tv, the network serves as the primary television, online, and mobile smart phone destination in the U.S. for elite competitions including England’s Barclays Premier League, FA Cup, UEFA Champions League, Italy’s Serie A, Major League Soccer, Women’s Professional Soccer and the Australian Hyundai A-League in addition to such prestigious tournaments as England’s FA Cup, the CONCACAF Champions League™ and CONCACAF Gold Cup. Flagship FOX Soccer is Nielsen-rated and available to service providers in High-Definition, reaching nearly 40 million cable and satellite households nationwide. FOX Soccer Plus is a premium network providing the core fan with even more international and domestic high-level sports competitions in HD. In addition to live, exclusive soccer matches from the best leagues in the world, FOX Soccer Plus delivers premium rugby from the RaboDirect PRO 12 League, Aviva Premiership and Heineken Cup, among other competitions. Live match coverage is also available online via premium broadband service FOXSoccer.tv, and for fans on-the-go, via the new FOX Soccer iPhone and iPad apps. For more information – as well as news, features, analysis stats and more – visit one of America’s most-trafficked online soccer destinations at FOXSoccer.com, and the network’s Facebook page and Twitter feed (@FOXSoccer).
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer Channel and FOX Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com, scout.com and yardbarker.com, reaching over 27 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.