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Broadcast TV Ratings for Sunday, May 15, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
7.0/11 12.383M 3.3/9
5.5/9 8.939M 2.5/6
3.4/5 5.463M 1.7/4

2.8/4 4.864M 2.1/5

1.6/3 2.966M 1.2/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 7.0/11 HH rating/share, 12.383 million viewers and a 3.3/9 rating/share among adults 18-49.

Last Week

6.5/11 HH Rating/Share [#1]
10.895M Viewers [#1]
2.4/6 A18-49 Rating [#2]

  • 7:00 p.m.: 60 Minutes (7.7/14 HH rating/share, 12.03M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 8.6/17 to 7.7/14 (-11%)
Viewers – 14.10M to 12.03M (-15%/-2.07M)
Adults 18-49 – 2.3/8 to 1.7/5 (-26%)

  • 8:00 p.m.: The season 22 finale of Survivor: Redemption Island (7.1/11 HH rating/share, 13.11M viewers, 4.0/10 A18-49 rating/share).

Season finale comparison (5/16/2010- season 20):

Households – 7.2/12 to 7.1/11 (-1%)
Viewers – 13.46M to 13.11M (-3%/-0.35M)
Adults 18-49 – 4.2/11 to 4.0/10 (-5%)

Season finale comparison (12/19/2010 – season 21):

Households – 7.3/12 to 7.1/11 (-3%)
Viewers – 13.58M to 13.11M (-4%/-0.47M)
Adults 18-49 – 4.1/11 to 4.0/10 (-2%)

Analysis: Survivor ended its season with a solid average: 6.4/10 HH rating/share, 11.17M viewers and a 3.3/9 A18-49 rating/share. Compared to last year’s finale (5/16/2010 — 7.2/12 HH rating/share, 13.46M viewers, 4.2/11 A18-49 rating/share) the show was off by just 5% in A18-49 rating and 3% in viewers. And it held even stronger against last cycle’s finale (12/19/2010 — 7.3/12 HH rating/share, 13.58M viewers, 4.1/11 A18-49 rating/share), down just 2% in A18-49 rating (and -4% in viewers).

Episode-to-episode numbers (Wed, 5/11/2011 – 8:00-9:00):

Households – 6.3/10 to 7.1/11 (+13%)
Viewers – 10.77M to 13.11M (+22%/+2.34M)
Adults 18-49 – 3.1/9 to 4.0/10 (+29%)

Last week’s numbers (The Amazing Race – 18th season finale):

Households – 5.0/8
Viewers – 8.97M
Adults 18-49 – 2.6/7

  • 10:00 p.m.: Survivor: Redemption Island Reunion (6.2/10 HH rating/share, 11.28M viewers, 3.5/8 A18-49 rating/share).

Analysis: Compared to last year’s Reunion special — 5.9/10 HH rating/share, 10.65M viewers, 3.6/10 A18-49 rating/share — this year’s reunion was up 5% in viewers, 6% in viewers and down a tenth (-3%) in A18-49 rating. The story was similar compared against this past December’s finale — 6.1/11 HH rating/share (+2%), 11.19M viewers (+1%), 3.4/9 A18-49 rating/share (+6%).

Season finale comparison (5/16/2010):

Households – 5.9/10 to 6.2/10 (+5%)
Viewers – 10.65M to 11.28M (+6%/+0.63M)
Adults 18-49 – 3.6/10 to 3.5/8 (-3%)

Season finale comparison (12/19/2010):

Households – 6.1/11 to 6.2/10 (+2%)
Viewers – 11.19M to 11.28M (+1%/-0.47M)
Adults 18-49 – 3.4/9 to 3.5/8 (+6%)

Last week’s numbers (CSI: Miamininth season finale):

Households – 6.0/10
Viewers – 9.85M
Adults 18-49 – 2.0/5

ABC followed in second place for the evening with a 5.5/9 HH rating/share, 8.939 million viewers and a 2.5/6 rating/share among adults 18-49.

Last Week:

6.0/10 HH Rating/Share [#2]
9.793M Viewers [#2]
2.7/7 A18-49 Rating [#1]

  • 7:00 p.m.: America’s Funniest Home Videos (4.2/7 HH rating/share, 7.24M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/7 to 4.2/7 (+20%)
Viewers – 6.43M to 7.24M (+13%/+0.81M)
Adults 18-49 – 1.7/6 to 1.8/6 (+6%)

  • 8:00 p.m.: Extreme Makeover: Home Edition (5.0/8 HH rating/share, 8.54M viewers, 2.1/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.6/8 to 5.0/8 (+9%)
Viewers – 7.98M to 8.54M (+7%/+0.56M)
Adults 18-49 – 2.1/6 to 2.1/6 (nc)

  • 9:00 p.m.: Desperate Housewives (6.3/9 HH rating/share, 9.72M viewers, 2.9/7 A18-49 rating).

Week-to-week numbers:

Households – 6.2/10 to 6.3/9 (+2%)
Viewers – 10.00M to 9.72M (-3%/-0.28M)
Adults 18-49 – 2.9/7 to 2.9/7 (nc)

  • 10:00 p.m.: The seventh season finale of Desperate Housewives (6.7/11 HH rating/share, 10.27M viewers, 3.1/8 A18-49 rating). Note: The two-hour average was: 6.5/10 HH rating/share, 9.99M viewers, 3.0/7 A18-49 rating/share.

Analysis: Desperate Housewives had its weakest season on record — 7.0/11 HH rating/share, 11.15M viewers, 3.5/8 A18-49 rating/share. The finale (10:00-11:00) was also off by double-digits from the year prior: 7.9/13 (-15%), 12.75M viewers (-20%), 4.0/10 A18-49 rating/share (-23%).

Season finale comparison (5/16/2010 – season six finalecompared using only the 10-11PM time period):

Households – 6.2/10 to 6.7/11 (-15%)
Viewers – 10.00M to 10.27M (-20%/-2.48M)
Adults 18-49 – 2.9/7 to 3.1/8 (-23%)

Last week’s numbers (Brothers & Sisters – 10:01-11:00 – fifth season/series finale):

Households – 4.9/8
Viewers – 7.18M
Adults 18-49 – 1.9/5

NBC finished in third place for the evening with a 3.4/5 HH rating/share and 5.463 million viewers, but was fourth among adults 18-49 with a 1.7/4 rating/share.

Last Week:

3.9/6 HH Rating/Share [#3]
6.415M Viewers [#3]
2.1/6 A18-49 Rating [#4]

  • 7:00 p.m: Dateline NBC (3.2/6 HH rating/share, 5.24M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 2.6/5 to 3.2/6 (+23%)
Viewers – 3.86M to 5.24M (+36%/+1.38M)
Adults 18-49 – 0.8/3 to 1.1/3 (+38%)

  • 8:00 p.m: Minute to Win It (2.0/3 HH rating/share, 3.47M viewers, 0.9/2 A18-49 rating/share).

Episode-to-episode numbers (WED, 5/11/2011):

Households – 1.8/3 to 2.0/3 (+11%)
Viewers – 3.06M to 3.47M (+13%/+0.41M)
Adults 18-49 – 0.9/3 to 0.9/2 (nc)

  • 9:00 p.m: Celebrity Apprentice (4.1/6 HH rating/share, 6.57M viewers, 2.4/6 A18-49 rating/share).

Analysis: Celebrity Apprentice was flat versus the week prior in A18-49 rating, but the show hit season-lows among both households and viewers. Since hitting season-high’s two weeks ago (8.65M, 3.1/8 A18-49 rating/share), ‘Apprentice’ is down a steep 23% among adults 18-49 and 24% among viewers.

Week-to-week numbers (8:00-11:00):

Households – 4.4/7 to 4.1/6 (-7%)
Viewers – 7.18M to 6.57M (-9%/-0.61M)
Adults 18-49 – 2.4/7 to 2.4/6 (nc)

FOX followed in fourth place for the evening with a 2.8/4 HH rating/share and 4.864 million viewers, but managed a third place finish among adults 18-49 with a 2.1/5 rating/share.

Last Week:

2.8/5 HH Rating/Share [#4]
5.010M Viewers [#4]
2.3/6 A18-49 Rating [#3]

  • 7:00 p.m.: The Simpsons-REPEAT (1.8/3 HH rating/share, 3.14M viewers, 1.3/4 A18-49 rating/share).
  • 7:30 (7:29) p.m.: American Dad (2.2/4 HH rating/share, 3.89M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers (7:29-7:59):

Households – 1.9/4 to 2.2/4 (+16%)
Viewers – 3.29M to 3.89M (+18%/+0.60M)
Adults 18-49 – 1.6/5 to 1.7/5 (+6%)

  • 8:00 (7:59) p.m.: The Simpsons (3.2/5 HH rating/share, 6.00M viewers, 2.5/7 A18-49 rating/share).

Week-to-week numbers (7:59-8:29):

Households – 3.0/5 to 3.2/5 (+7%)
Viewers – 5.52M to 6.00M (+9%/+0.48M)
Adults 18-49 – 2.5/8 to 2.5/7 (nc)

  • 8:30 p.m.: Bob’s Burgers (2.5/4 HH rating/share, 4.66M viewers, 2.2/6 A18-49 rating/share).

Week-to-week numbers (8:29-9:00):

Households – 2.4/4 to 2.5/4 (+4%)
Viewers – 4.26M to 4.66M (+9%/+0.40M)
Adults 18-49 – 2.0/6 to 2.2/6 (+10%)

  • 9:00 p.m.: Family Guy (3.6/5 HH rating/share, 6.55M viewers, 3.3/8 A18-49 rating/share).

Week-to-week numbers (9:00-9:31):

Households – 3.6/6 to 3.6/5 (nc)
Viewers – 6.52M to 6.55M (+1%/+0.03M)
Adults 18-49 – 3.3/8 to 3.3/8 (nc)

  • 9:30 (9:31) p.m.: The second season finale of The Cleveland Show (2.8/4 HH rating/share, 4.93M viewers, 2.3/5 A18-49 rating/share).

Analysis: The Cleveland Show ended its second season with almost the same ratings as last year’s finale: 2.9/5 HH rating/share (-3%), 4.94M viewers (-0%), 2.4/7 A18-49 rating/share (-4%). Season two of The Cleveland Show averaged a 3.2/5 HH rating/share, 5.64M viewers and a 2.7/7 A18-49 rating/share for the season.

Week-to-week numbers (9:31-10:00):

Households – 2.7/4 to 2.8/4 (+4%)
Viewers – 4.70M to 4.93M (+5%/+0.23M)
Adults 18-49 – 2.2/5 to 2.3/5 (+5%)

UNI finished in fifth place for the evening with a 1.6/3 HH rating/share, 2.966M viewers and a 1.2/3 rating/share among adults 18-49.

Last Week:

1.5/2 HH Rating/Share [#5]
2.686M Viewers [#5]
1.0/3 A18-49 Rating [#5]

  • 7:00 p.m: Aqui y Ahora (0.7 A18-49 rating).
  • 8:00 p.m: Nuestra Belleza Latina (1.2 A18-49 rating).
  • 9:00 p.m: Nuestra Belleza Latina (1.5 A18-49 rating).
  • 10:00 p.m: Sal y Pimienta (1.2 A18-49 rating).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonights episode of “Survivor” will be reported in next weeks report for Sunday, May 22, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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