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Broadcast TV Ratings for Wednesday, May 11, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
11.1/17 18.696M 5.8/16
7.0/11 10.867M 2.8/8
4.0/6 6.183M 2.3/6

3.1/5 4.848M 1.4/4
1.9/3 3.543M 1.4/4
1.1/2 1.601M 0.7/2

Complete ratings and breakdowns, including week-to-week comparisons and analysis, follows after the jump.

FOX finished in first place for the evening with an 11.1/17 household rating/share, 18.696 million viewers and a 5.8/16 rating/share among adults 18-49.

Last Week:

10.0/16 HH rating/share [#1]
17.228M
viewers [#1]
5.4/15
A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (13.0/20 HH rating/share, 22.37M viewers, 6.9/20 A18-49 rating/share).

Analysis: “AI” may not be as dominate as it has been in the past, but there’s no denying the show’s continued appeal. The current Tuesday night average stands at 23.48M / 7.9. Viewership levels have mostly stabilized, but there’s no doubt a sizable A18-49 crowd has left. For example, roughly 40% of last night’s episode was comprised of viewers aged 18-49–that’s a decline of 8 pure percentage points from the season premiere, where roughly 48% of the audience was comprised of viewers aged 18-49.

Week-to-week numbers:

Households – 12.2/19 to 13.0/20 (+7%)
Viewers – 21.14M to 22.37M (+6%/+1.23M)
Adults 18-49 – 6.6/19 to 6.9/20 (+5%)

  • 9:30 p.m.: Breaking In (4.4/7 HH rating/share, 7.65M viewers, 2.4/6 A18-49 rating/share).

Analysis: There are now reports that Fox is considering keeping “Breaking In” around, although a definitive decision about its future likely won’t be made before the upfronts. As I said earlier when reports first broke that Fox had canceled the show, it wouldn’t be entirely all that surprising to see it stick around. There was a drop in week two after its debut — from 9.82M / 3.5 to 7.79M / 2.6 — but there has been consistency ever since with no erosion in support. Episode 2-6 have averaged 7.40M viewers and a 2.5 A18-49 rating.

Week-to-week numbers:

Households – 4.2/6 to 4.4/7 (+5%)
Viewers – 7.07M to 7.65M (+8%/+0.58M)
Adults 18-49 – 2.4/6 to 2.4/6 (nc)

CBS followed in second place for the evening with a 7.0/11 household rating/share, 10.867 million viewers and a 2.8/8 rating/share among adults 18-49.

Last Week:

6.7/11 HH rating/share [#2]
10.743M
viewers [#2]
2.8/7
A18-49 rating/share [#2]

  • 8:00 p.m.: Survivor: Redemption Island (6.5/10 HH rating/share, 10.44M viewers, 3.0/9 A18-49 rating/share).

Analysis: Although weaker than previous seasons, “Survivor” still provides CBS with a strong start to Wednesday night. It should be noted, however, that although its flirted with sub-11M viewership all season, this week’s episode officially brings it under that mark as an average (10.99M / 3.1 A18-49 rating).

Week-to-week numbers:

Households – 6.4/10 to 6.5/10 (+2%)
Viewers – 10.99M to 10.44M (-5%/-0.55M)
Adults 18-49 – 3.1/9 to 3.0/9 (-3%)

  • 9:00 p.m.: Criminal Minds (8.6/13 HH rating/share, 13.08M viewers, 3.3/9 A18-49 rating/share).

Analysis: A very reliable, and underrated, show for CBS. “Criminal Minds” hardly ever declines significantly from week to week, and when it does, it bounces right back. A rock-solid season average — 13.64M / 3.5 A18-49 rating — is proof of that. This season the show has only ever dropped below a 3.0 A18-49 rating one time and has never drawn fewer than 12 million viewers. The only issue, and one that is very common on CBS, is that it skews older than desired. Only about 1/3 of its audience is comprised of the key A18-49 demographic.

Week-to-week numbers:

Households – 8.0/12 to 8.6/13 (+8%)
Viewers – 12.90M to 13.08M (+1%/+0.18M)
Adults 18-49 – 3.2/8 to 3.3/9 (+3%)

  • 10:00 p.m.: Criminal Minds: Suspect Behavior (6.2/10 HH rating/share, 9.08M viewers, 2.1/6 A18-49 rating/share).

Analysis: It’s unlikely a scenario exists which sees the renewal of this spinoff. CBS has to be severely disappointed in this show’s performance, especially among adults 18-49. Case in point the episode increased week-to-week in viewers, but actually fell by a tenth of a point among A18-49. If it comes right down to it I would expect CBS to pass on a second season. They’re already likely to renew another weak A18-49 performer (“The Good Wife”–which is saved by strong critical praise and Emmy’s), so renewing ‘Suspect Behavior’ would be, pardon the pun, suspect.

Week-to-week numbers:

Households – 5.8/9 to 6.2/10 (+7%)
Viewers – 8.83M to 9.08M (+3%/+0.25M)
Adults 18-49 – 2.2/6 to 2.1/6 (-5%)

ABC finished in third place for the evening with a 4.0/6 household rating/share, 6.183 million viewers and a 2.3/6 rating/share among adults 18-49.

Last Week:

3.8/6 HH rating/share [#3]
5.861M
viewers [#3]
2.1/6
A18-49 rating/share [#3]

  • 8:00 p.m.: The Middle (4.3/7 HH rating/share, 7.16M viewers, 2.1/7 A18-49 rating/share).

Analysis: There’s no doubt that “American Idol” is hurting “The Middle”. Since January, “The Middle” is averaging 7.51M viewers and a 2.2 A18-49 rating. Ratings close to what this episode garnered. But when you compare it to pre-American Idol ratings — 8.86M / 2.7 A18-49 rating — you see it’s hurting. Having said all that, the show is still performing admirably as the opening act for ABC’s Wednesday night comedy block. Any show would suffer against “American Idol”, but not every show is strong enough to survive against it.

Week-to-week numbers:

Households – 4.5/8 to 4.3/7 (-4%)
Viewers – 7.08M to 7.16M (+1%/+0.08M)
Adults 18-49 – 2.0/6 to 2.1/7 (+5%)

  • 8:30 p.m.: Better With You (3.7/6 HH rating/share, 5.96M viewers, 1.9/6 A18-49 rating/share).

Analysis: The season finale perked up by double-digits in viewers and adults 18-49, registering its highest viewer tally on Wednesday night since February. The still on-the-bubble comedy series ended its first season with an average audience of 6.67M viewers and a 2.1 A18-49 rating (those averages dip slightly — to 6.45M / 2.0 — when factoring out the special post-Dancing With the Stars episode which drew a series-high 11.22M viewers and a 2.6 A18-49 rating).

Week-to-week numbers:

Households – 3.6/6 to 3.7/6 (+3%)
Viewers – 5.41M to 5.96M (+10%/+0.55M)
Adults 18-49 – 1.6/5 to 1.9/6 (+19%)

  • 9:00 p.m.: Modern Family (6.1/9 HH rating/share, 10.11M viewers, 4.2/11 A18-49 rating/share).

Analysis: I’m so thrilled to see “Modern Family” perform with such consistency–both on screen and in the numbers. It’s true that the three episodes prior dipped below 10M viewers, but the show is back over that mark and as strong as ever among adults 18-49.

Week-to-week numbers:

Households – 6.2/9 to 6.1/9 (-2%)
Viewers – 9.90M to 10.11M (+2%/+0.21M)
Adults 18-49 – 3.9/10 to 4.2/11 (+8%)

  • 9:30 p.m.: Cougar Town (3.8/6 HH rating/share, 6.14M viewers, 2.4/6 A18-49 rating/share).

ABC’s success with “Modern Family” hasn’t translated over to lead-out “Cougar Town”. It’s already renewed for a third season, but rarely does the show benefit from its strong lead-in. On the plus side, A18-49 performance remains solid at an average of 2.7 for the year (with an average audience of 6.73M viewers, the show actually attracts a slightly larger proportion of A18-49 viewers than “Modern Family”.

Week-to-week numbers:

Households – 3.6/6 to 3.8/6 (+6%)
Viewers – 5.49M to 6.14M (+12%/+0.65M)
Adults 18-49 – 2.2/6 to 2.4/6 (+9%)

  • 10:00 p.m.: Happy Endings (4.25M viewers, 1.7/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4
Viewers – 3.88M to 4.25M (+10%/+0.37M)
Adults 18-49 – 1.7/4 to 1.7/4 (nc)

  • 10:30 p.m.: Another episode of Happy Endings (3.47M viewers, 1.4/4 A18-49 rating/share).

Analysis: Not much to say here really. There’s no chance this show sees a second season, and with its poor ratings (4.28M / 1.8 A18-49 rating), that should surprise no one.

Week-to-week numbers:

Households – 2.2/4
Viewers – 3.26M to 3.47M (+6%/+0.21M)
Adults 18-49 – 1.4/4 to 1.4/4 (nc)

NBC followed in fourth place for the evening with a 3.1/5 household rating/share and 4.848 million viewers and was tied for fourth among adults 18-49 with a 1.4/4 rating/share.

Last Week:

3.2/5 HH rating/share [#4]
5.034M
viewers [#4]
1.5/4
A18-49 rating/share [#4]

  • 8:00 p.m: Minute to Win It (1.9/3 HH rating/share, 3.05M viewers, 0.9/3 A18-49 rating/share).

Analysis: Once a promising new game show, “Minute to Win It” has just been destroyed by American Idol, losing half its audience since it began going up against the show in January.

Week-to-week numbers:

Households – 2.1/3 to 1.9/3 (-9%)
Viewers – 3.42M to 3.05M (-11%/-0.37M)
Adults 18-49 – 1.0/3 to 0.9/3 (-10%)

  • 9:00 p.m: Minute to Win It-REPEAT (2.5/4 HH rating/share, 3.53M viewers, 1.1/3 A18-49 rating/share).
  • 10:00 p.m: Law & Order: Special Victims Unit (5.4/8 HH rating/share, 7.96M viewers, 2.4/6 A18-49 rating/share).

Analysis: NBC doesn’t have much to be thankful for, but at least ‘SVU’ is still performing decently. The season average is at 8.45M viewers and a 2.5 A18-49 rating.

Week-to-week numbers:

Households – 5.5/9 to 5.4/8 (-2%)
Viewers – 8.53M to 7.96M (-7%/-0.57M)
Adults 18-49 – 2.6/7 to 2.4/6 (-8%)

UNI finished in fifth place for the evening with a 1.9/3 household rating/share and 3.543 million viewers, but managed a fourth place tie among adults 18-49 with a 1.4/4 rating/share.

Last Week:

1.9/3 HH rating/share [#5]
3.528
viewers [#5] 
1.4/4
A18-49 rating/share [#5]

  • 8:00 p.m: Teresa (1.2 A18-49 rating).
  • 9:00 p.m: Teresa (1.6 A18-49 rating).
  • 10:00 p.m: Triunfo del Amor (1.4 A18-49 rating).

The CW followed in sixth place for the evening with a 1.1/2 household rating/share, 1.601 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating/share [#6]
1.501M
viewers [#6]
0.7/2
A18-49 rating/share [#6]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (0.8/1 HH rating/share, 1.23M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: America’s Next Top Model (1.4/2 HH rating/share, 1.97M viewers, 1.0/2 A18-49 rating/share).

Analysis: There’s no surer sign that your network is in trouble than what has happened to former flagship “America’s Next Top Model”. 3+ million viewers use to be common. Forgot about that now. The network’s idiotic narrow focus seems to be catching up to them. When you only go after one audience, guess what happens when that audience grows up? They leave. There were cracks last cycle  (September-December) which averaged 2.87M viewers and a 1.3 A18-49 rating, but it’s a full blown disaster this cycle. The season average stands at just 2.06M viewers (-39%) and a 1.0 A18-49 rating (-23%). Five episodes, including this one, have dropped below 2M viewers.

Week-to-week numbers:

Households – 1.4/2 to 1.4/2 (nc)
Viewers – 1.94M to 1.97M (+2%/+0.03M)
Adults 18-49 – 0.9/2 to 1.0/2 (+11%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, May 18, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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