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Thor off to strong start with $66M opening; Worldwide cume stands at $242M

The Paramount Pictures-distributed Marvel Studios 3D superhero film Thor opened to a solid estimated $66M this weekend. Marvel notes that this is the third strongest bow for a new franchise — below only “Spider-Man” and “Iron Man” (although it should be noted “Hulk”, “X-Men” and “Fantastic Four” all sold more tickets. — via GiteshPandya | Twitter).

Thor debuted to $25.780M on Friday — including $3.25M from midnights — dropped just a touch on Saturday to $23.578M (-8.5%) and is projected to take in $16.642M (-29.4%) today for its estimated $66.0M opening. 3D accounted for 60% of business, playing in a record 2,737 locations including $6.6M from 214 IMAX 3d runs.

The Kenneth Branagh-directed 3D film has grossed a total of $176M in international markets bringing its worldwide cume to an impressive $242M through 11 days.

Rounding out the top five were Fast Five ($32.519M / 139.853M domestic cume / $324.653M worldwide cume), Jumping the Broom (NEW — $13.7M), Something Borrowed (NEW — $13.155M / $15.855M worldwide cume) and Rio ($8.2M / $114.902M domestic cume / $407.202M worldwide cume).

Source: Box Office Mojo

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