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Broadcast TV Ratings for Friday, March 25, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
5.0/9 8.026M 2.7/9
5.0/9 7.590M 1.6/5
3.1/6 4.771M 1.3/4

2.4/4 3.975M 1.5/5

0.8/1 1.295M 0.5/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in a tie for first place for the evening with a 5.0/9 HH rating/share and was alone in first among both viewers (8.026 million) and adults 18-49 (2.7/9 rating/share).

Last Week:

2.9/5 HH rating [#3]

4.520M viewers [#3]

1.5/6 A18-49 [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 7:00 p.m.: NCAA Men’s Basketball Championship (3.8/8 HH rating/share, 5.85M viewers, 1.8/8 A18-49 rating/share).

Week-to-week numbers (NCAA Men’s Basketball Championship: UNC vs. Long Island – 7:00-9:48):

Households – 2.7/5 to 3.8/8 (+41%)
Viewers – 4.05M to 5.85M (+44%/+1.80M)
Adults 18-49 – 1.3/5 to 1.8/8 (+39%)

  • 9:27 p.m.: NCAA Men’s Basketball Championship: Game Break (4.5/8 HH rating/share, 7.38M viewers, 2.4/8 A18-49 rating/share).

Week-to-week numbers (NCAA Men’s Basketball Championship: Game Break – 9:48-9:59):

Households – 2.6/5 to 4.5/8 (+73%)
Viewers – 3.90M to 7.38M (+89%/+3.48M)
Adults 18-49 – 1.3/4 to 2.4/8 (+85%)

  • 9:45 p.m.: NCAA Men’s Basketball Championship (6.5/12 HH rating/share, 10.71M viewers, 3.8/13 A18-49 rating/share).

Week-to-week numbers (NCAA Men’s Basketball Championship: Washington vs. Georgia – 9:59-12:18 a.m.):

Households – 2.8/6 to 6.5/12 (+132%)
Viewers – 4.45M to 10.71M (+141%/+6.26M)
Adults 18-49 – 1.6/6 to 3.8/13 (+137%)

NBC followed in a tie for first place for the evening with a 5.0/9 HH rating/share, but was second among both viewers (7.590 million) and adults 18-49 (1.6/5 rating/share).

Last Week:

4.2/8 HH rating [#1]

6.131M viewers [#1]

1.2/4 A18-49 rating [#4]

  • 8:00 p.m.: Who Do You Think You Are? (4.2/8 HH rating/share, 6.55M viewers, 1.3/5 A18-49 rating/share).

Episode-to-episode numbers (3/11/2011):

Households – 3.9/7 to 4.2/8 (+8%)
Viewers – 6.11M to 6.55M (+7%/+0.44M)
Adults 18-49 – 1.2/4 to 1.3/5 (+8%)

  • 9:00 p.m.: Dateline NBC (5.3/10 HH rating/share, 8.11M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.8/9 to 5.3/10 (+10%)
Viewers – 7.04M to 8.11M (+15%/+1.07M)
Adults 18-49 – 1.4/5 to 1.8/6 (+29%)

ABC finished in third place for the evening with a 3.1/6 HH rating/share and 4.771 million viewers, but was fourth among adults 18-49 with a 1.3/4 rating/share.

Last Week:

3.1/6 HH rating [#2]

4.771M viewers [#2]

1.3/4 A18-49 rating [#3]

  • 8:00 p.m.: The season two premiere of Shark Tank (3.0/6 HH rating/share, 4.83M viewers, 1.2/4 A18-49 rating/share).

Last week’s numbers (Supernannyseason seven/series finale):

Households – 2.9/5
Viewers – 4.35M
Adults 18-49 – 1.0/4

  • 9:00 p.m.: Primetime: What Would You Do? (2.8/5 HH rating/share, 4.45M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.1/6 to 2.8/5 (-10%)
Viewers – 4.97M to 4.45M (-10%/+0.52M)
Adults 18-49 – 1.5/5 to 1.3/4 (-13%)

  • 10:00 p.m.: 20/20 (3.3/6 HH rating/share, 5.04M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.1/6 to 3.3/6 (+6%)
Viewers – 4.80M to 5.04M (+5%/+0.24M)
Adults 18-49 – 1.3/4 to 1.4/4 (+8%)

FOX followed in fourth place for the evening with a 2.4/4 HH rating/share and 3.975 million viewers, but managed a third place finish among adults 18-49 with a 1.5/5 rating/share.

Last Week:

2.3/4 HH rating [#4]

3.738M viewers [#4]

1.4/5 A18-49 rating [#2]

  • 8:00 p.m.: Kitchen Nightmares (2.4/4 HH rating/share, 4.07M viewers, 1.5/6 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.4/4 (+4%)
Viewers – 3.74M to 4.07M (+9%/+0.33M)
Adults 18-49 – 1.6/6 to 1.5/6 (-6%)

  • 9:00 p.m.: Fringe (2.4/4 HH rating/share, 3.88M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.4/4 (+4%)
Viewers – 3.80M to 3.88M (+2%/+0.08M)
Adults 18-49 – 1.3/5 to 1.5/5 (+15%)

The CW finished in fifth place for the evening with a 0.8/1 HH rating/share, 1.295 million viewers and a 0.5/1 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating [#5]

1.402M viewers [#5]

0.5/2 A18-49 rating [#5]

  • 8:00 p.m.: Smallville-REPEAT (0.9/2 HH rating/share, 1.47M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (0.7/1 HH rating/share, 1.12M viewers, 0.5/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “NCAA Men’s Basketball Championship” will be reported in next weeks report for Friday, April 1, 2011. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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