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Broadcast TV Ratings for Thursday, March 24, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
8.6/14 14.760M 4.4/13
5.4/9 8.517M 2.8/8
4.6/8 7.153M 2.5/7

2.9/5 4.702M 2.1/6
2.1/4 4.170M 1.7/5
0.9/1 1.399M 0.5/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 8.6/14 HH rating/share, 14.760 million viewers and a 4.4/13 rating/share among adults 18-49.

Last Week:

9.0/16 HH rating [#1]

15.458M viewers [#1]

4.5/14 A18-49 rating [#1]

  • 8:00 p.m.: American Idol (11.8/20 HH rating/share, 20.74M viewers, 6.2/19 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 11.2/20 to 11.8/20 (+5%)
Viewers – 19.57M to 20.74M (+6%/+1.17M)
Adults 18-49 – 5.7/19 to 6.2/19 (+9%)

Episode-to-episode numbers (Wed, 3/23/2011 – 8:00-10:00):

Households – 13.5/22 to 11.8/20 (-13%)
Viewers – 23.95M to 20.74M (-13%/-3.21M)
Adults 18-49 – 7.9/22 to 6.2/19 (-22%)

  • 9:00 p.m.: Bones-REPEAT (5.4/9 HH rating/share, 8.78M viewers, 2.5/7 A18-49 rating/share).

Last week’s numbers (Bones):

Households – 7.0/11
Viewers – 11.61M
Adults 18-49 – 3.3/10

ABC followed in second place for the evening with a 5.4/9 HH rating/share, 8.517 million viewers and a 2.8/8 rating/share among adults 18-49.

Last Week:

3.6/6 HH rating [#2]

5.763M viewers [#2]

1.7/5 A18-49 rating [#2]

  • 8:00 p.m.: Wipeout (4.1/7 HH rating/share, 7.48M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to 4.1/7 (+5%)
Viewers – 7.16M to 7.48M (+4%/+0.32M)
Adults 18-49 – 2.1/7 to 2.2/7 (+5%)

  • 9:00 p.m.: Grey’s Anatomy (6.6/11 HH rating/share, 10.09M viewers, 3.6/10 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011 – 9:00-10:01):

Households – 5.9/9 to 6.6/11 (+12%)
Viewers – 9.13M to 10.09M (+11%/+0.96M)
Adults 18-49 – 3.4/9 to 3.6/10 (+6%)

  • 10:00 (10:01) p.m.: Private Practice (5.4/9 HH rating/share, 7.98M viewers, 2.7/7 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 4.1/7 to 5.4/9 (+32%)
Viewers – 5.97M to 7.98M (+34%/+2.01M)
Adults 18-49 – 1.9/6 to 2.7/7 (+42%)

CBS finished in third place for the evening with a 4.6/8 HH rating/share, 7.153 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week:

3.1/5 HH rating [#3]

4.752M viewers [#t3]

1.6/5 A18-49 rating [#t3]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
    • 7:00 p.m.: NCAA Men’s Basketball Championship (4.1/8 HH rating/share, 6.30M viewers, 2.1/7 A18-49 rating/share).

    Week-to-week numbers (NCAA Men’s Basketball Championship: BYU vs. Wofford – 7:00-9:29):

    Households – 3.0/6 to 4.1/8 (+37%)
    Viewers – 4.67M to 6.30M (+35%/+1.63M)
    Adults 18-49 – 1.5/6 to 2.1/7 (+40%)

    • 9:24 p.m.: NCAA Men’s Basketball Championship: Game Break (3.0/5 HH rating/share, 4.43M viewers, 1.4/4 A18-49 rating/share).

    Week-to-week numbers (NCAA Men’s Basketball Championship: Game Break – 9:29-9:48):

    Households – 3.0/5 to 3.0/5 (nc)
    Viewers – 4.77M to 4.43M (-7%/-0.34M)
    Adults 18-49 – 1.7/6 to 1.4/4 (-18%)

    • 9:42 p.m.: NCAA Men’s Basketball Championship (5.4/10 HH rating/share, 8.59M viewers, 3.3/10 A18-49 rating/share).

    Week-to-week numbers (NCAA Men’s Basketball Championship: St. John’s vs. Gonzaga – 9:48-12:07):

    Households – 2.6/5 to 5.4/10 (+108%)
    Viewers – 4.05M to 8.59M (+112%/+4.54M)
    Adults 18-49 – 1.4/5 to 3.3/10 (+136%)

    NBC followed in fourth place for the evening with a 2.9/5 HH rating/share, 4.702 million viewers and a 2.1/6 rating/share among adults 18-49.

    Last Week:

    2.4/4 HH rating [#4]

    3.789M viewers [#5]

    1.5/5 A18-49 rating [#5]

    • 8:00 p.m.: Community (2.9/5 HH rating/share, 4.47M viewers, 1.8/6 A18-49 rating/share).

    Week-to-week numbers:

    Households – 2.6/5 to 2.9/5 (+12%)
    Viewers – 4.15M to 4.47M (+8%/+0.32M)
    Adults 18-49 – 1.7/6 to 1.8/6 (+6%)

    • 8:30 p.m.: Perfect Couples (2.2/4 HH rating/share, 3.42M viewers, 1.6/5 A18-49 rating/share).

    Week-to-week numbers:

    Households – 1.8/3 to 2.2/4 (+22%)
    Viewers – 2.88M to 3.42M (+19%/+0.54M)
    Adults 18-49 – 1.2/4 to 1.6/5 (+33%)

    • 9:00 p.m.: The Office (4.2/7 HH rating/share, 7.07M viewers, 3.4/10 A18-49 rating/share).

    Episode-to-episode numbers (2/24/2011 – 9:00-9:31):

    Households – 3.5/5 to 4.2/7 (+20%)
    Viewers – 6.12M to 7.07M (+16%/+0.95M)
    Adults 18-49 – 3.2/9 to 3.4/10 (+6%)

    • 9:30 (9:31) p.m.: Parks and Recreation (3.1/5 HH rating/share, 5.21M viewers, 2.5/7 A18-49 rating/share).

    Week-to-week numbers (9:31-10:00):

    Households – 2.5/4 to 3.1/5 (+24%)
    Viewers – 4.08M to 5.21M (+28%/+1.13M)
    Adults 18-49 – 1.8/5 to 2.5/7 (+39%)

    • 10:00 p.m.: 30 Rock (2.7/5 HH rating/share, 4.41M viewers, 2.0/6 A18-49 rating/share).

    Week-to-week numbers (10:00-10:31):

    Households – 2.7/5 to 2.7/5 (nc)
    Viewers – 4.19M to 4.41M (+5%/+0.22M)
    Adults 18-49 – 1.7/5 to 2.0/6 (+18%)

    • 10:30 (10:31) p.m.: Outsourced (2.3/4 HH rating/share, 3.64M viewers, 1.5/4 A18-49 rating/share).

    Week-to-week numbers (10:31-11:00):

    Households – 2.4/4 to 2.3/4 (-4%)
    Viewers – 3.59M to 3.64M (+1%/+0.05M)
    Adults 18-49 – 1.4/4 to 1.5/4 (+7%)

    UNI finished in fifth place for the evening with a 2.1/4 HH rating/share, 4.170 million viewers and a 1.7/5 rating/share among adults 18-49.

    Last Week:

    2.1/4 HH rating [#5]

    4.752M viewers [#t3]

    1.6/5 A18-49 rating [#t3]

    • 8:00 p.m.: Eva Luna (1.8 A18-49 rating).
    • 9:00 p.m.: Triunfo del Amor (1.7 A18-49 rating).
    • 10:00 p.m.: Triunfo del Amor (1.5 A18-49 rating).

    The CW followed in sixth place for the evening with a 0.9/1 HH rating/share, 1.399 million viewers and a 0.5/1 rating/share among adults 18-49.

    Last Week:

    0.9/2 HH rating [#6]

    1.379M viewers [#6]

    0.5/2 A18-49 rating [#6]

    • 8:00 p.m.: The Vampire Diaries-REPEAT (0.9/2 HH rating/share, 1.41M viewers, 0.5/1 A18-49 rating/share).
    • 9:00 p.m.: Nikita-REPEAT (0.9/1 HH rating/share, 1.39M viewers, 0.5/1 A18-49 rating/share).

    GO TO WEEKLY RATINGS PAGE

    Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Thursday, March 31, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

    And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

    Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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