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Broadcast TV Ratings for Tuesday, March 22, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
9.8/16 15.733M 3.0/9

4.1/7 6.501M 1.7/5

4.1/7 6.484M 2.4/7
2.7/4 4.374M 1.6/5
2.2/4 4.124M 1.6/5
0.5/1 0.770M 0.3/1

CBS returned to original programming Tuesday night after two Tuesday’s of non-original programming and the network finished with a decisive first place finish, beating its closest two competitors combined in viewers and finishing more than 0.5 point ahead of its nearest competitor in the key A18-49 demographic.

The network was paced by NCIS which led the night in households, viewers and adults 18-49. Spinoff ‘Los Angeles’ was the night’s 2nd highest-rated program, while The Good Wife won its 10PM timeslot.

Other original programming included No Ordinary Family (up across the board, but likely not enough to get it out of cancellation trouble) and the special ‘Best in Film’ on ABC, The Biggest Loser on NBC (a consistent solid performer among A18-49 — #3 for the evening) and the poorly performing comedy Traffic Light on Fox, which hit new series lows.

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 9.8/16 household rating/share, 15.733 million viewers and a 3.0/9 rating/share among adults 18-49.

Last Week:

6.9/12 HH rating/share [#1]
10.836M viewers [#1]
1.9/6 A18-49 rating/share [#3]

  • 8:00 p.m.: NCIS (11.6/19 HH rating/share, 19.11M viewers, 3.8/12 A18-49 rating/share).

Episode-to-episode numbers (3/1/2011):

Households – 11.7/18 to 11.6/19 (-1%)
Viewers – 19.21M to 19.11M (-0%/-0.10M)
Adults 18-49 – 3.8/11 to 3.8/12 (nc)

  • 9:00 p.m.: NCIS: Los Angeles (10.1/16 HH rating/share, 16.46M viewers, 3.2/9 A18-49 rating/share).

Episode-to-episode numbers (3/1/2011):

Households – 9.5/15 to 10.1/16 (+6%)
Viewers – 15.67M to 16.46M (+5%/+0.79M)
Adults 18-49 – 3.2/9 to 3.2/9 (nc)

  • 10:00 p.m.: The Good Wife (7.6/13 HH rating/share, 11.62M viewers, 2.1/6 A18-49 rating/share).

Episode-to-episode numbers (3/1/2011):

Households – 7.4/13 to 7.6/13 (+3%)
Viewers – 11.38M to 11.62M (+2%/+0.24M)
Adults 18-49 – 2.2/6 to 2.1/6 (-4%)

ABC followed in in a tie for second place for the evening with a 4.1/7 household rating/share, was alone in second among viewers with 6.501 million, but was third among adults 18-49 with a 1.7/5 rating/share.

Last Week:

3.1/5 HH rating/share [#4]
4.857M viewers [#4]
1.3/4 A18-49 rating/share [#5]

  • 8:00 p.m.: No Ordinary Family (3.3/6 HH rating/share, 5.30M viewers, 1.5/5 A18-49 rating/share).

Episode-to-episode numbers (3/1/2011):

Households – 2.7/4 to 3.3/6 (+22%)
Viewers – 4.26M to 5.30M (+24%/+1.04M)
Adults 18-49 – 1.2/4 to 1.5/5 (+25%)

  • 9:00 p.m.: Best in Film: The Greatest Movies of Our Time (4.5/7 HH rating/share, 7.10M viewers, 1.8/5 A18-49 rating/share).

Last week’s numbers (9:00-10:01 – Vseason two finale):

Households – 3.4/6
Viewers – 5.51M
Adults 18-49 – 1.9/5

Last week’s numbers (10:01-11:00 – Detroit 1-8-7):

Households – 3.6/6
Viewers – 5.64M
Adults 18-49 – 1.2/4

NBC finished in a tie for second place for the evening with a 4.1/7 household rating/share, was third among viewers with 6.484 million, but managed a second place finish among adults 18-49 with a 2.4/7 rating/share.

Last Week:

4.1/7 HH rating/share [#3]
6.634M viewers [#3]
2.3/7 A18-49 rating/share [#2]

  • 8:00 p.m.: The Biggest Loser (5.0/8 HH rating/share, 8.19M viewers, 3.0/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.9/8 to 5.0/8 (+2%)
Viewers – 8.00M to 8.19M (+2%/+0.19M)
Adults 18-49 – 2.7/8 to 3.0/9 (+11%)

  • 10:00 p.m.: Parenthood-REPEAT (2.1/4 HH rating/share, 3.07M viewers, 1.1/3 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.7/4 household rating/share and 4.374 million viewers and was tied for fourth among adults 18-49 with a 1.6/5 rating/share.

Last Week:

4.6/8 HH rating/share [#2]
7.959M viewers [#2]
3.0/9 A18-49 rating/share [#1]

  • 8:00 p.m.: Glee-REPEAT (3.3/5 HH rating/share, 5.25M viewers, 1.9/6 A18-49 rating/share).

Last week’s numbers (Glee):

Households – 6.4/11
Viewers – 11.15M
Adults 18-49 – 4.2/13

  • 9:00 p.m.: Raising Hope-REPEAT (2.6/4 HH rating/share, 4.20M viewers, 1.5/4 A18-49 rating/share).

Last week’s numbers (Raising Hope – 9:02-9:32):

Households – 3.3/5
Viewers – 5.74M
Adults 18-49 – 2.2/6

  • 9:30 p.m.: Traffic Light (1.8/3 HH rating/share, 2.80M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers (9:32-10:00):

Households – 2.2/4 to 1.8/3 (-18%)
Viewers – 3.60M to 2.80M (-22%/-0.80M)
Adults 18-49 – 1.5/4 to 1.1/4 (-27%)

UNI finished in fifth place for the evening with a 2.2/4 household rating/share and 4.124 million viewers, but managed a tie for fourth place among adults 18-49 with a 1.6/5 rating/share.

Last Week:

2.3/4 HH rating/share [#5]
4.352M viewers [#5]
1.7/5 A18-49 rating/share [#4]

  • 8:00 p.m.: Eva Luna (1.5 A18-49 rating).
  • 9:00 p.m.: Triunfo del Amor (1.7 A18-49 rating).
  • 10:00 p.m.: Triunfo del Amor (1.5 A18-49 rating).

The CW followed in sixth place for the evening with a 0.5/1 household rating/share, 0.770 million viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating/share [#6]
0.817M viewers [#6]
0.3/1 A18-49 rating/share [#6]

  • 8:00 p.m.: One Tree Hill-REPEAT (0.6/1 HH rating/share, 821,000 viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: Hellcats-REPEAT (0.5/1 HH rating/share, 718,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “NCIS” will be reported in next weeks report for Tuesday, March 29, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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