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Broadcast TV Ratings for Friday, March 18, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
4.2/8 6.131M 1.2/4
3.1/6 4.771M 1.3/4
2.9/5 4.520M 1.5/6

2.3/4 3.738M 1.4/5

0.8/1 1.402M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 4.2/8 HH rating/share and 6.131 million viewers, but was fourth among adults 18-49 with a 1.2/4 rating/share.

Last Week:

3.8/7 HH rating [#2]

5.809M viewers [#2]

1.4/5 A18-49 rating [#t3]

  • 8:00 p.m.: Who Do You Think You Are?-REPEAT (3.0/6 HH rating/share, 4.33M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m.: Dateline NBC (4.8/8 HH rating/share, 7.03M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/8 to 4.8/8 (+9%)
Viewers – 6.72M to 7.03M (+5%/+0.31M)
Adults 18-49 – 1.7/5 to 1.4/5 (-18%)

ABC followed in second place for the evening with a 3.1/6 HH rating/share and 4.771 million viewers, but was third among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.9/5 HH rating [#3]

4.745M viewers [#3]

1.4/4 A18-49 rating [#3]

  • 8:00 p.m.: The season seven/series finale of Supernanny (3.0/6 HH rating/share, 4.50M viewers, 1.0/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.4/4 to 3.0/6 (+25%)
Viewers – 3.72M to 4.50M (+21%/+0.78M)
Adults 18-49 – 0.9/3 to 1.0/4 (+11%)

  • 9:00 p.m.: Primetime: What Would You Do? (3.1/6 HH rating/share, 5.00M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 3.1/6 (+24%)
Viewers – 4.16M to 5.00M (+20%/+0.84M)
Adults 18-49 – 1.4/4 to 1.5/5 (+7%)

  • 10:00 p.m.: 20/20 (2.5/5 HH rating/share, 4.81M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/7 to 2.5/5 (-31%)
Viewers – 5.86M to 4.81M (-18%/-1.05M)
Adults 18-49 – 1.6/5 to 1.4/4 (-13%)

CBS finished in third place for the evening with a 2.9/5 HH rating/share and 4.520 million viewers, but managed a first place finish among adults 18-49 with a 1.5/6 rating/share.

Last Week:

6.5/10 HH rating [#1]

10.605M viewers [#1]

1.8/6 A18-49 [#1]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 7:00 p.m.: NCAA Men’s Basketball Championship: UNC vs. Long Island (2.7/5 HH rating/share, 4.05M viewers, 1.3/5 A18-49 rating/share).

Last week’s numbers (The Defenders – 8:00-9:00 – season one finale):

Households – 5.2/9
Viewers – 8.38M
Adults 18-49 – 1.3/4

  • 9:48 p.m.: NCAA Men’s Basketball Championship: Game Break (2.6/5 HH rating/share, 3.90M viewers, 1.3/4 A18-49 rating/share).

Last week’s numbers (CSI: NY – 9:00-10:00):

Households – 6.5/11
Viewers – 10.60M
Adults 18-49 – 1.9/6

  • 9:59 p.m.: NCAA Men’s Basketball Championship: Washington vs. Georgia (2.8/6 HH rating/share, 4.45M viewers, 1.6/6 A18-49 rating/share).

Last week’s numbers (Blue Bloods – 10:00-11:00):

Households – 7.1/13
Viewers – 11.60M
Adults 18-49 – 1.8/6

FOX followed in fourth place for the evening with a 2.3/4 HH rating/share and 3.738 million viewers, but managed a second place finish among adults 18-49 with a 1.4/5 rating/share.

Last Week:

2.3/4 HH rating [#4]

3.946M viewers [#4]

1.6/5 A18-49 rating [#2]

  • 8:00 p.m.: Kitchen Nightmares (2.3/4 HH rating/share, 3.67M viewers, 1.5/6 A18-49 rating/share).

Week-to-week numbers:

Households – 2.4/4 to 2.3/4 (-4%)
Viewers – 4.05M to 3.67M (-9%/-0.38M)
Adults 18-49 – 1.7/6 to 1.5/6 (-12%)

  • 9:00 p.m.: Fringe (2.4/4 HH rating/share, 3.80M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.1/4 to 2.4/4 (+14%)
Viewers – 3.64M to 3.80M (+4%/+0.16M)
Adults 18-49 – 1.5/5 to 1.3/5 (-13%)

The CW finished in fifth place for the evening with a 0.8/1 HH rating/share, 1.402 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

0.9/2 HH rating [#5]

1.441M viewers [#5]

0.5/2 A18-49 rating [#5]

  • 8:00 p.m.: Smallville-REPEAT (0.9/2 HH rating/share, 1.48M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (0.8/1 HH rating/share, 1.32M viewers, 0.5/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Dateline NBC” will be reported in next weeks report for Friday, March 25, 2011. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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