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Broadcast TV Ratings for Thursday, March 17, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
9.0/16 15.458M 4.5/14
3.6/6 5.763M 1.7/5
3.1/5 4.752M 1.6/5

2.4/4 3.789M 1.5/5
2.1/4 4.752M 1.6/5
0.9/2 1.379M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 9.0/16 HH rating/share, 15.458 million viewers and a 4.5/14 rating/share among adults 18-49.

Last Week:

9.5/16 HH rating [#1]

16.339M viewers [#1]

5.0/14 A18-49 rating [#1]

  • 8:00 p.m.: American Idol (11.0/19 HH rating/share, 19.00M viewers, 5.6/18 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 12.6/20 to 11.0/19 (-13%)
Viewers – 22.05M to 19.00M (-14%/-3.05M)
Adults 18-49 – 6.7/19 to 5.6/18 (-16%)

Episode-to-episode numbers (Wed, 3/16/2011 – 8:00-10:00):

Households – 12.9/21 to 11.0/19 (-15%)
Viewers – 22.58M to 19.00M (-16%/-3.58M)
Adults 18-49 – 7.6/21 to 5.6/18 (-26%)

  • 9:00 p.m.: Bones (7.1/12 HH rating/share, 11.92M viewers, 3.4/10 A18-49 rating/share).

Week-to-week numbers (9:01-10:00):

Households – 6.5/11 to 7.1/12 (+9%)
Viewers – 10.49M to 11.92M (+14%/+1.43M)
Adults 18-49 – 3.2/9 to 3.4/10 (+6%)

ABC followed in second place for the evening with a 3.6/6 HH rating/share, 5.763 million viewers and a 1.7/5 rating/share among adults 18-49.

Last Week:

2.9/5 HH rating [#3]

4.806M viewers [#3]

1.6/5 A18-49 rating [#t3]

  • 8:00 p.m.: Wipeout (3.9/7 HH rating/share, 7.15M viewers, 2.0/7 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011):

Households – 4.0/6 to 3.9/7 (-3%)
Viewers – 7.12M to 7.15M (+0%/+0.03M)
Adults 18-49 – 2.2/6 to 2.0/7 (-9%)

  • 9:00 p.m.: Private Practice (4.1/7 HH rating/share, 6.09M viewers, 1.9/6 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011 – 10:01-11:00):

Households – 4.5/8 to 4.1/7 (-9%)
Viewers – 6.44M to 6.09M (-5%/-0.35M)
Adults 18-49 – 2.3/7 to 1.9/6 (-17%)

  • 10:00 (10:01) p.m.: Off the Map-REPEAT (2.6/5 HH rating/share, 4.05M viewers, 1.1/3 A18-49 rating/share).

CBS finished in third place for the evening with a 3.1/5 HH rating/share and was tied for third among both viewers (4.752 million) and adults 18-49 (1.6/5 rating/share).

Last Week:

8.0/13 HH rating [#2]

12.916M viewers [#2]

3.1/9 A18-49 rating [#2]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 7:00 p.m.: NCAA Men’s Basketball Championship: BYU vs. Wofford (3.0/6 HH rating/share, 4.67M viewers, 1.5/6 A18-49 rating/share).

Last week’s numbers (The Big Bang Theory – 8:00-8:30):

Households – 7.3/12
Viewers – 12.06M
Adults 18-49 – 3.8/11

Last week’s numbers (Rules of Engagement – 8:30-9:00):

Households – 5.7/9
Viewers – 9.40M
Adults 18-49 – 2.8/8

  • 9:29 p.m.: NCAA Men’s Basketball Championship: Game Break (3.0/5 HH rating/share, 4.77M viewers, 1.7/6 A18-49 rating/share).
  • 9:48 p.m.: NCAA Men’s Basketball Championship: St. John’s vs. Gonzaga (2.6/5 HH rating/share, 4.05M viewers, 1.4/5 A18-49 rating/share).

Last week’s numbers (CSI: Crime Scene Investigation – 9:00-10:00):

Households – 8.4/14
Viewers – 13.39M
Adults 18-49 – 3.0/9

Last week’s numbers (The Mentalist – 10:00-11:00):

Households – 8.9/16
Viewers – 14.28M
Adults 18-49 – 2.9/9

NBC followed in fourth place for the evening with a 2.4/4 HH rating/share, but was fifth among both viewers (3.789 million) and adults 18-49 (1.5/5 rating/share).

Last Week:

1.7/3 HH rating [#t4]

2.438M viewers [#5]

1.1/3 A18-49 rating [#5]

  • 8:00 p.m.: Community (2.6/5 HH rating/share, 4.21M viewers, 1.7/6A18-49 rating/share).

Episode-to-episode numbers (2/24/2011):

Households – 2.3/4 to 2.6/5 (+13%)
Viewers – 3.79M to 4.21M (+11%/+0.42M)
Adults 18-49 – 1.8/5 to 1.7/6 (-6%)

  • 8:30 p.m.: Perfect Couples (1.8/3 HH rating/share, 2.89M viewers, 1.2/4 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011):

Households – 1.7/3 to 1.8/3 (+6%)
Viewers – 2.89M to 2.89M (nc)
Adults 18-49 – 1.4/4 to 1.2/4 (-14%)

  • 9:00 p.m.: The Office-REPEAT (2.3/4 HH rating/share, 3.70M viewers, 1.5/5 A18-49 rating/share).
  • 9:30 (9:31) p.m.: Parks and Recreation (2.5/4 HH rating/share, 4.06M viewers, 1.8/5 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011 – 9:31-10:00):

Households – 2.7/4 to 2.5/4 (-7%)
Viewers – 4.59M to 4.06M (-12%/-0.53M)
Adults 18-49 – 2.4/6 to 1.8/5 (-25%)

  • 10:00 p.m.: 30 Rock (2.7/5 HH rating/share, 4.24M viewers, 1.7/5 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011 – 10:00-10:31):

Households – 2.7/4 to 2.7/5 (nc)
Viewers – 4.50M to 4.24M (-6%/-0.26M)
Adults 18-49 – 2.3/6 to 1.7/5 (-26%)

  • 10:30 (10:31) p.m.: Outsourced (2.4/4 HH rating/share, 3.64M viewers, 1.4/4 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011- 10:31-11:00):

Households – 2.0/4 to 2.4/4 (+20%)
Viewers – 3.27M to 3.64M (+11%/+0.37M)
Adults 18-49 – 1.4/4 to 1.4/4 (nc)

UNI finished in fifth place for the evening with a 2.1/4 HH rating/share, but managed a tie for third place among both viewers (4.752 million) and adults 18-49 (1.6/5 rating/share).

Last Week:

2.2/4 HH rating [#t4]

4.121M viewers [#4]

1.6/5 A18-49 rating [#t3]

  • 8:00 p.m.: Eva Luna (1.6 A18-49 rating).
  • 9:00 p.m.: Triunfo del Amor (1.8 A18-49 rating).
  • 10:00 p.m.: Triunfo del Amor (1.5 A18-49 rating).

The CW followed in sixth place for the evening with a 0.9/2 HH rating/share, 1.379 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating [#6]

1.189M viewers [#6]

0.4/1 A18-49 rating [#6]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (0.8/1 HH rating/share, 1.22M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Nikita-REPEAT (1.0/2 HH rating/share, 1.53M viewers, 0.5/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Thursday, March 24, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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