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Broadcast TV Ratings for Wednesday, March 16, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
12.7/21 22.182M 7.4/21
6.9/11 11.537M 3.1/9
3.1/5 4.721M 1.5/4

2.5/4 3.917M 1.1/3
2.2/4 4.294M 1.7/5
1.0/2 1.520M 0.6/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 12.7/21 household rating/share, 22.182 million viewers and a 7.4/21 rating/share among adults 18-49.

Last Week:

13.5/22 HH rating/share [#1]
24.244M
viewers [#1]
8.0/22
A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (12.7/21 HH rating/share, 22.18M viewers, 7.4/21 A18-49 rating/share).

Week-to-week numbers:

Households – 13.5/22 to 12.7/21 (-6%)
Viewers – 24.20M to 22.18M (-8%/-2.02M)
Adults 18-49 – 8.1/23 to 7.4/21 (-9%)

CBS followed in second place for the evening with a 6.9/11 household rating/share, 11.537 million viewers and a 3.1/9 rating/share among adults 18-49.

Last Week:

5.8/10 HH rating/share [#2]
9.407M
viewers [#2]
2.4/7
A18-49 rating/share [#2]

  • 8:00 p.m.: Survivor: Redemption Island (6.0/10 HH rating/share, 10.56M viewers, 3.1/10 A18-49 rating/share).

Week-to-week numbers:

Households – 6.3/10 to 6.0/10 (-5%)
Viewers – 10.96M to 10.56M (-4%/-0.40M)
Adults 18-49 – 3.2/9 to 3.1/10 (-3%)

  • 9:00 p.m.: Criminal Minds (8.2/13 HH rating/share, 13.45M viewers, 3.5/10 A18-49 rating/share).

Episode-to-episode numbers (3/2/2011):

Households – 8.6/14 to 8.2/13 (-5%)
Viewers – 14.37M to 13.45M (-6%/-0.92M)
Adults 18-49 – 3.6/10 to 3.5/10 (-3%)

  • 10:00 p.m.: Criminal Minds: Suspect Behavior (6.4/11 HH rating/share, 10.35M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.8/10 to 6.4/11 (+10%)
Viewers – 9.12M to 10.35M (+14%/+1.23M)
Adults 18-49 – 2.2/7 to 2.6/7 (+18%)

ABC finished in third place for the evening with a 3.1/5 household rating/share and 4.721 million viewers, but was fourth among adults 18-49 with a 1.5/4 rating/share.

Last Week:

3.2/5 HH rating/share [#3]
4.952M
viewers [#3]
1.6/5
A18-49 rating/share [#3]

  • 8:00 & 8:30 p.m.: The Middle-REPEAT & The Middle-REPEAT (3.2/5 HH rating/share, 4.73M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: Modern Family-REPEAT (3.8/6 HH rating/share, 5.82M viewers, 2.2/6 A18-49 rating/share).
  • 9:30 (9:31) p.m.: Mr. Sunshine (3.0/5 HH rating/share, 4.59M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 3.0/5 to 3.0/5 (nc)
Viewers – 4.76M to 4.59M (-4%/-0.17M)
Adults 18-49 – 1.8/5 to 1.8/5 (nc)

  • 10:00 p.m.: Off the Map (2.8/5 HH rating/share, 4.23M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 2.8/5 (-3%)
Viewers – 4.31M to 4.23M (-2%/-0.08M)
Adults 18-49 – 1.4/4 to 1.4/4 (nc)

NBC followed in fourth place for the evening with a 2.5/4 household rating/share, but was fifth among both viewers (3.917 million) and adults 18-49 (1.1/3 rating/share).

Last Week:

2.6/4 HH rating/share [#4]
4.003M
viewers [#4]
1.1/3
A18-49 rating/share [#5]

  • 8:00 p.m: Minute to Win It (2.1/3 HH rating/share, 3.25M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers:

Households – 2.1/3 to 2.1/3 (nc)
Viewers – 3.46M to 3.25M (-6%/-0.21M)
Adults 18-49 – 1.0/3 to 0.9/3 (-10%)

  • 9:00 p.m: Law & Order: Special Victims Unit-REPEAT (2.1/3 HH rating/share, 3.28M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.4/6 HH rating/share, 5.22M viewers, 1.5/4 A18-49 rating/share).

UNI finished in fifth place for the evening with a 2.2/4 household rating/share, but was a stronger fourth among viewers with 4.294 million and third among adults 18-49 with a 1.7/5 rating/share.

Last Week:

2.1/3 HH rating/share [#5]
3.958M
viewers [#5]
1.5/4
A18-49 rating/share [#4]

  • 8:00 p.m: Eva Luna (1.6 A18-49 rating).
  • 9:00 p.m: Triunfo del Amor (1.8 A18-49 rating).
  • 10:00 p.m: Triunfo del Amor (1.6 A18-49 rating).

The CW followed in sixth place for the evening with a 1.0/2 household rating/share, 1.520 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating/share [#6]
1.678M
viewers [#6]
0.8/2
A18-49 rating/share [#6]

  • 8:00 p.m.: America’s Next Top Model (1.4/2 HH rating/share, 2.01M viewers, 0.8/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/2 to 1.4/2 (-7%)
Viewers – 2.24M to 2.01M (-10%/-0.23M)
Adults 18-49 – 1.1/3 to 0.8/3 (-27%)

  • 9:00 p.m.: Shedding the Wedding (0.7/1 HH rating/share, 1.03M viewers, 0.4/1 A18-49 rating/share).

Week-to-week numbers:

Households – 0.6/1 to 0.7/1 (+17%)
Viewers – 0.929M to 1.03M (+11%/+0.10M)
Adults 18-49 – 0.4/1 to 0.4/1 (nc)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, March 23, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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