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Broadcast TV Ratings for Sunday, March 13, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
6.4/11 10.791M 2.5/7
4.0/7 6.696M 1.6/5
4.0/7 6.428M 2.0/6

2.3/4 4.028M 1.9/6

1.4/2 2.406M 0.9/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 6.4/11 HH rating/share, 10.791 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week

6.5/11 HH Rating/Share [#1]
10.895M Viewers [#1]
2.4/6 A18-49 Rating [#2]

  • 7:00 p.m.: 60 Minutes (6.6/12 HH rating/share, 10.26M viewers, 1.7/6 A18-49 rating/share).

Week-to-week numbers:

Households – 7.8/13 to 6.6/12 (-15%)
Viewers – 12.24M to 10.26M (-16%/-1.98M)
Adults 18-49 – 1.7/5 to 1.7/6 (nc)

  • 8:00 p.m.: The Amazing Race (5.3/9 HH rating/share, 9.42M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.5/9 to 5.3/9 (-4%)
Viewers – 9.78M to 9.42M (-4%/-0.36M)
Adults 18-49 – 2.7/7 to 2.6/8 (-4%)

  • 9:00 p.m.: Undercover Boss (6.7/11 HH rating/share, 11.72M viewers, 2.9/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.3/10 to 6.7/11 (+6%)
Viewers – 11.09M to 11.72M (+6%/+0.63M)
Adults 18-49 – 2.7/7 to 2.9/8 (+7%)

  • 10:00 p.m.: CSI: Miami (7.0/12 HH rating/share, 11.77M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.5/11 to 7.0/12 (+8%)
Viewers – 10.64M to 11.77M (+11%/+1.13M)
Adults 18-49 – 2.3/6 to 2.7/8 (+17%)

ABC followed in a tie for second place for the evening with a 6.0/10 HH rating/share, was alone in second among viewers with 9.793 million, but was fourth among adults 18-49 with a 2.7/7 rating/share.

Last Week:

6.0/10 HH Rating/Share [#2]
9.793M Viewers [#2]
2.7/7 A18-49 Rating [#1]

  • 7:00 p.m.: America’s Funniest Home Videos (4.2/8 HH rating/share, 7.40M viewers, 1.7/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.3/7 to 4.2/8 (-2%)
Viewers – 7.80M to 7.40M (-5%/-0.40M)
Adults 18-49 – 1.8/6 to 1.7/6 (-6%)

  • 8:00 p.m.: Secret Millionaire (6.6/11 HH rating/share, 11.27M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 7.4/12 to 6.6/11 (-11%)
Viewers – 12.67M to 11.27M (-11%/-1.40M)
Adults 18-49 – 3.4/9 to 2.7/8 (-21%)

  • 9:00 p.m.: Desperate Housewives-REPEAT (3.2/5 HH rating/share, 4.92M viewers, 1.2/3 A18-49 rating).

Last week’s numbers (Desperate Housewives – 9:00-10:01):

Households – 7.2/11
Viewers – 11.35M
Adults 18-49 – 3.4/8

  • 10:00 (10:01) p.m.: Brothers & Sisters-REPEAT (2.2/4 HH rating/share, 3.19M viewers, 0.8/2 A18-49 rating).

Last week’s numbers (Brothers & Sisters – 10:01-11:00):

Households – 5.0/9
Viewers – 7.37M
Adults 18-49 – 2.1/6

NBC finished in a tie for second place for the evening with a 3.9/6 HH rating/share, was third among viewers with 6.415 million and managed a second place finish among adults 18-49 with a 2.0/6 rating/share.

Last Week:

3.9/6 HH Rating/Share [#3]
6.415M Viewers [#3]
2.1/6 A18-49 Rating [#4]

  • 7:00 p.m: Dateline (3.5/6 HH rating/share, 5.55M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.3/6 to 3.5/6 (+6%)
Viewers – 5.32M to 5.55M (+4%/+0.23M)
Adults 18-49 – 1.4/4 to 1.1/4 (-21%)

  • 8:00 p.m: America’s Next Great Restaurant (2.6/4 HH rating/share, 4.18M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 2.8/4 to 2.6/4 (-7%)
Viewers – 4.59M to 4.18M (-9%/-0.41M)
Adults 18-49 – 1.6/4 to 1.4/4 (-13%)

  • 9:00 p.m: The Apprentice (4.9/8 HH rating/share, 7.99M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers (season 11 premiere):

Households – 4.9/8 to 4.9/8 (nc)
Viewers – 7.93M to 7.99M (+1%/+0.06M)
Adults 18-49 – 2.8/7 to 2.7/8 (-4%)

FOX followed in fourth place for the evening with a 2.3/4 HH rating/share and 4.028 million viewers, but managed a third place finish among adults 18-49 with a 1.9/6 rating/share.

Last Week:

2.8/5 HH Rating/Share [#4]
5.010M Viewers [#4]
2.3/6 A18-49 Rating [#3]

  • 7:00 p.m.: The Simpsons-REPEAT (1.3/2 HH rating/share, 2.27M viewers, 0.9/3 A18-49 rating/share).
  • 7:30 p.m.: American Dad-REPEAT (1.5/3 HH rating/share, 2.64M viewers, 1.2/4 A18-49 rating/share).
  • 8:00 p.m.: The Simpsons (2.9/5 HH rating/share, 5.45M viewers, 2.5/8 A18-49 rating/share).

Week-to-week numbers (8:00-8:31):

Households – 3.4/5 to 2.9/5 (-15%)
Viewers – 6.13M to 5.45M (-11%/-0.68M)
Adults 18-49 – 2.8/8 to 2.5/8 (-11%)

  • 8:30 p.m.: Bob’s Burgers (2.3/4 HH rating/share, 4.06M viewers, 2.0/6 A18-49 rating/share).

Week-to-week numbers (8:31-9:00):

Households – 2.7/4 to 2.3/4 (-15%)
Viewers – 4.91M to 4.06M (-17%/-0.85M)
Adults 18-49 – 2.2/6 to 2.0/6 (-9%)

  • 9:00 p.m.: Family Guy-REPEAT (2.8/5 HH rating/share, 4.99M viewers, 2.5/7 A18-49 rating/share).

Last week’s numbers (Family Guy – 9:00-9:31):

Households – 3.6/6
Viewers – 6.33M
Adults 18-49 – 3.1/8

  • 9:30 p.m.: The Cleveland Show (2.8/4 HH rating/share, 4.75M viewers, 2.5/6 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 2.8/4 to 2.8/4 (nc)
Viewers – 4.79M to 4.75M (-1%/-0.04M)
Adults 18-49 – 2.2/6 to 2.5/6 (+14%)

UNI finished in fifth place for the evening with a 1.4/2 HH rating/share, 2.406M viewers and a 0.9/2 rating/share among adults 18-49.

Last Week:

1.5/2 HH Rating/Share [#5]
2.686M Viewers [#5]
1.0/3 A18-49 Rating [#5]

  • 7:00 p.m: La hora Pico (0.5 A18-49 rating).
  • 8:00 p.m: Nuestra Belleza Latina (0.9 A18-49 rating).
  • 9:00 p.m: Nuestra Belleza Latina (1.1 A18-49 rating).
  • 10:00 p.m: Sal y Pimienta (0.9 A18-49 rating).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonights episode of “CSI: Miami” will be reported in next weeks report for Sunday, March 20, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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